How to Use Social Media to Establish Your Brand’s Presence
Social media is one of the main ways in which people communicate, interact, and research. There is an endless amount of information on social media, whether it be pictures of family and friends or business updates regarding sales, giveaways, or new products. A business can use social media strategy to increase their brand awareness due to the amount of their audience that are already on social media. By using these social platforms, your brand is more likely to grow due to follower engagement and activity.
According to Sprout Social, 56% of marketers’ social media strategy is used to understand their target audience. This connects to the fact that identifying and researching your target audience is the greatest challenge for social markets. Connecting and finding your target audience is something that all companies struggle with, yet it is imperative that the connection between company and customer happens. Without the knowledge of your target audience, how else are you supposed to market and sell products that they are going to like? Using social media is a great tool to see who your audience is and what they like to see.
Building a brand on social media takes time and strategy. When creating an account, whether it is on Twitter, Facebook, or Instagram, one must realize that suddenly gaining millions of followers does not always happen. If you have an established brand outside of social media that is known, people will recognize you on their platform of choice and start to follow. This creates a domino affect. Once someone follows you, your account may pop up in their followers’ recommended accounts. By gaining followers, you reach a bigger community that your followers are connected in. However, when creating a brand to start a new business, one must be very patient in the process. The most important social media strategy to remember when establishing your brand is to interact, engage, and observe.
Interacting with followers on social media will create a connection. The more your followers feel as though your brand will listen to them and care about how they feel about your products, the more they will want to buy your products. These can be little tasks such as liking their comments on Instagram or responding to their complaints in Facebook Messenger.
Engaging followers is the next step. Having a post with a good amount of likes, comments, and shares will make others want to follow you, therefore expanding your brand. For instance, high levels of engagement could occur if your brand does a giveaway that includes rules of tagging friends in comments or posting the giveaway on their story. This would engage your followers in your post and expand your account to many others at the same time.
Observing the data from each post as well as follower activity will show you what to post and what not to post. Successful businesses know what kind of posts their followers like and how to use that knowledge to expand their brand. For example, a company posts a photo that does not have much to do with the company, maybe it is a holiday or a motivational post, and the post does not get much activity. Then the company posts explaining a new product and that post is flooded with likes, comments, and shares. By gathering information on the two different posts, companies can see what their audience likes and how to grow from that.
Using social media to establish your brand may be one of the best ways to do so. A social media strategy not only creates a community with your followers but gives you important data from their responses. This way, your brand is able to grow in size and quality. If you are struggling to expand your brand, Bright Age Digital Creative Agency can guide your company toward brand success through multiple social media platforms.
