Benefit of Having a Social Media Presence Across Multiple Platforms

With billions of people in the world, it is impossible to assume that everyone is on the same social media platform.  Social media marketing is an amazing tool that many companies are using in order to reach and expand their audience. But is one social platform enough? In order to effectively market any brand, product, or company, one must utilize the ever-growing list of social media platforms that are out there. A social media marketing agency can help you determine how to maximize the use of each social channel for your business.

Having an audience is part of what makes a business successful. In order to include and grow your audience, your business should be accessible to their preferred social media everyone has a different preference for social media, it is more effective to expand to a handful of platforms, rather than to only have one. This also establishes a connection and forms a community in the platform itself. For example, all of those that follow your company on Facebook will be able to connect together, form groups, and spread the word of your company on that platform. People will often use social media to further communicate with the company as well.

Customer reviews and experiences with a company are extremely important. They are what controls the reputation of a company. When someone experiences something negative, most of the time they go right to the social media page of the company and write out their bad experience for everyone to see. Customer care through social media will not only give the company a chance to respond to those comments but also will  make the customer feel more connected to the company. This is easier for the customer when the business is easily accessible to them and when the social media site used has a direct message option. If a customer is upset and is not able to find a way to voice their concerns, they may be swayed to look for another company to use. If your competitor is more active on social media platforms, upset customers may flock to them instead.

Odds are that your competitor is using multiple social media marketing platforms. According to Statista, in 2017, 90% of businesses were marketing their companies using social media.By expanding to other outlets online, you are just as accessible, if not more, as your opponents. By looking up another company, you can see what platforms they use and do not use. By using the same platforms as your competitors, you expand your network community and give your targeted audience a variety of companies to choose from.

Before putting your business on every social media platform out there, it is more effective to look at what audience you want to reach and then what social media they prefer. This means to see the top three or four used social media platforms for your targeting demographic and use them to advertise your company. Instagram, Facebook, and Twitter are just a few of the leading social media platforms that businesses use for marketing.

The ways in which you post are just as important as being on the platform itself. Prosperous companies consistently post a range of quality content. Consistent posting does not mean to post sporadically. It means to have a routine in which you post so your followers can expect when the next promotion or giveaway is posted. In addition to consistent posts, the quality of the posts has just as much importance. The posts that are created should have something to do with the company, products, or audience they are promoting and connecting. A range of content is included in the quality of the content. If you are always posting the same thing, viewers tend to get bored. A range of different photos, videos, and interesting events will create a more interesting page for the viewer. For example, Galaxy Theatres’ Instagram posts are movie-related happenings such as trailers, memes, and actors or theatre promotions such as movie ticket giveaways or special discounts.

Recently, the world has been forced to remain inside, giving people even more time to be online. Simple tasks, such as grocery shopping, can now be done with apps. Over a short period of time, we have moved as online as we can. Although social media marketing began years ago, it is now almost required that a company be functioning online. This includes services, consultations, and advertisements. By changing to a more internet-dominated world, social media marketing is imperative for a company to flourish. A company will only get a full audience scope, high content levels, and future growth if it maintains multiple social media platforms. If you are looking for a way to expand your followings, a social media marketing agency, such as Bright Age, can take your business to the next level when it comes to social media engagement. Connect with Bright Age and watch your audience and company grow!