Using Social Media to Drive Sales During COVID-19

During a crisis, 55% of Americans turn to social media for information, as well as a way to connect and come together during a time of worry. Social media plays a huge role when it comes to having a crisis communication plan, as brands need to strategize their next steps during this time. COVID-19 has created a time of uncertainty for everyone, but by driving people into their homes, social media marketing has been on the rise. Brands typically tend to struggle during tough times like these, as they don’t know which approach to take in producing appropriate content. Managing a variety of social media accounts during a time of uncertainty can be extremely overwhelming, but Bright Age is here to help you!

Using social media to market your brand during a time of crisis is beneficial since in this case, the public is constantly refreshing their social media accounts looking for posts to engage with, as that is one of the few interactions they can receive. Since there is a large demand for online content, this gives brands an opportunity to utilize their social media strategies to steer customers towards purchasing their product.

Let’s look at a few ways to use social media to drive sales during this time!

Demand for Content

With the public in self-quarantine, there has been a significant increase in social media use. This provides a chance for brands to create a large amount of content, showing that the brand is supportive, yet continuing on in a positive demeanor to sell their product/services. Producing content that followers can engage with is an important strategy as it will steer the follower to be intrigued and eventually continue on to the website or account to find out more about the brand and its products. Keeping your social media presence known during a time of crisis and producing more content is important for followers to keep your brand top of mind.

 

Social Media Listening & Monitoring

Due to the increased number of users active on social media during a crisis, having an updated social media monitoring and listening strategy is a beneficial resource to have in your back pocket. Monitoring audience on different social media platforms is important in order to understand what your target audience is looking for and to create a post referring to your customers’ needs. By doing so, your customers will acknowledge that your brand is attentive and actively listening to their requests. Social media monitoring is important to engage with your following and to increase the maximum amount of potential customers reached.

 

Support your Community

By supporting your local community, it allows the locals to see your response to the situation. Having a positive, influential message shown through your social media platforms, aimed to support your local community and the people in it, creates a relationship between the community and the brand. Locals will want to support a brand who is showing their efforts to assist the community, as well as its employees. One of our clients, Galaxy Theatres created a promotional campaign, where customers are able to purchase a giant $25 bag of popcorn and receive a complimentary $25 gift card, being featured at 12 out of their 15 locations. This campaign allows Galaxy Theatres to maximize their efforts in receiving a profit, while also being able to support their local community.

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During a crisis like this, it is unpredictable as to how long it is going to last. This unprecedented crisis has created a need for social media marketing, as now it is important to keep producing content to post on different social media platforms to get followers to engage with. Social media has become the only available solution to interacting with potential customers. Contact Bright Age today, as we can assist you in keeping your social media presence prominent within this time of uncertainty!