The Benefit of Using Twitter to Promote Your Brand
Twitter is an essential social media platform that has been continuously growing with over 326 million monthly active users. Adding Twitter to your social media management strategy could be the next step in enhancing your brand’s presence. Take this as an opportunity to work with a marketing agency like Bright Age to ensure your brand is reaching new audiences!
The Benefits of Using Twitter
Having a Twitter presence allows brands to create a stronger connection with their followers through content creation and community engagement. Creating content that gives followers a chance to interact with Tweets is very beneficial. Some successful methods include asking questions or creating a poll, which give followers a chance to share their feedback. Twitter creates a seamless way to see followers’ comments, simply by going through the replies to the brand’s original Tweet and managing how the public is reacting. This is beneficial as you are able to see followers sharing their opinion of what was just released in real time, giving brands the opportunity to self-reflect and elevate their appearance.
By using Twitter, you are able to locate people who have similar interests to your brand, which leads to finding potential customers that you don’t already reach. Using hashtags has become the norm, since Tweets with hashtags get almost double the engagement than Tweets without hashtags. By utilizing hashtags, it creates a way for your brand to be exposed to new followers and reach a completely different audience. Creating a hashtag to promote a specific campaign allows your audience to Tweet using that same hashtag as well, creating a sense of inclusiveness within the campaign for followers to interact. When there is high-traffic conversation about a topic, the hashtag associated with the material becomes “trending”. Trending hashtags allow more visibility for your page, which creates a bigger audience. Different hashtags are trending each day, but the ones that get the most engagements are related to holidays like #InternationalWomensDay or contests being promoted by using #Giveaway. Using a hashtag that is simple yet relates to your brand encourages viewers to engage with the hashtag as well.
Twitter Ads
Brands can pay for a promoted ad that shows up on users’ timelines as they are scrolling through their most recent or filtered content. By utilizing Twitter ads, it reaches your audience in a more direct way, as it could show up on any user’s feed, not just your target audience. Twitter ads increase traffic to your profile and website as new users are coming across your brand and are intrigued to learn more. Users are also able to interact with promoted Tweets as well, just like they do with organic content. For example, an airline may create an ad that promotes their brand, as well as include a hyperlink to their website and hashtags to ensure maximum exposure. This ad can be featured on anyone’s timeline, increasing their target audience.
How to Use Twitter Ads
In order to utilize Twitter ads, there are a few steps to go through in order to reach maximum exposure. First, choose your target audience. An ideal target audience should be based on interests, geography, gender, etc. that are somewhat similar to your normal following, but also differs to reach a new market. This will help maximize your Tweet’s range as it will appear on users’ timelines that wouldn’t come across your brand naturally. Next, draft a catchy caption to grab the attention of your audience so your account can receive more exposure. Lastly, set a budget and only pay when users follow your account, as well as retweet, like, or click on your promoted Tweet. Using Twitter ads puts you in complete control. There’s no minimum amount you have to spend, meaning you can start and stop it any time you would like. Total cost are measured in cost per engagement or cost per 1,000 impression.
Twitter is a beneficial tool to utilize within your social media management strategy. Contact Bright Age today for assistance with enhancing your brand’s presence on Twitter!
