Social Media Agency in Los Angeles- TikTok on Social Media Marketing

Is your company looking for a new way to market to the younger generation? Consider working with a social media agency in Los Angeles to introduce you to TikTok, a new social media app that is trending within Gen Z and averaging over 500 million users daily. TikTok has become the new face of social media, combining qualities found in Instagram and Snapchat into one, giving users the opportunity to further elevate their creative content.

A variety of brands have used TikTok as a tool to market their products to this generation, as a majority of their screen time is spent on the app. A vast amount of millennials are still joining TikTok, as it is a continuously growing community. 90% of millennials say authenticity is a big factor when it comes to choosing which brands to support, so what better way for brands to show authenticity than by creating a connection through marketing influential products on their favorite app?

Ways Brands Can Market on TikTok

TikTok provides different options for brands to be able to promote their products or services on the app. First, brands are given the opportunity to create their own channel and upload a series of videos focusing on their specific products used in daily life. Within this strategy, brands can show a real-life demonstration on how their product is used, creating a desire for the product, as consumers can see how it could be beneficial within their daily life while showing relatability at the same time. Brands need to show constant relatability through their channel since millennials are turning over to TikTok, rather than other trending social media platforms. Allowing brands to create and manage their own content is beneficial, showing authenticity and relatability to the consumers while being on the app.

Second, brands are able to utilize different influencers to show off their product to a well-targeted audience. On TikTok, there is a vast number of influencers to choose from, who reach millions of views in one day. If consumers see their favorite influencer on TikTok promoting a certain brand or using a new product, it is more likely that a fan will follow in their footsteps and purchase the product as well.

Lastly, brands can pay to advertise by using TikTok’s new campaign options. Brands can choose from a selection of different ad types that include brand takeover, creating a hashtag challenge, Snapchat-style 2D lens filters for photos, and an in-feed ad that pops up within the video queue as users are scrolling through their feed.

Let’s take a look at some recent marketing campaigns that have used TikTok to reach a bigger audience!

Recent Campaigns on TikTok

Recently, there has been a successful social media marketing tactic developed through TikTok that helps brands create an interactive campaign in order to gain more exposure among users. Guess was the first brand to have a TikTok campaign in September 2018, by having a variety of influencers do a before and after transformation. The elevated use of Guess apparel influenced users to do the same, showing off their own Guess apparel, or purchasing some to be able to participate in the hashtag campaign. The #InMyDenim challenge allowed users to show off their latest fashion looks, while advertising Guess Jeans in order to tie the look all together, giving users the opportunity to be creative but also showing off the product as well.

Consequently, other brands followed in their path and created marketing campaigns as well to build brand awareness, after seeing the results from the Guess campaign. The Hair Care Brand Marc Anthony True Professional, recognized an extreme growth in sales after being mentioned on TikTok. Within the #StrictlyCurls campaign, users were encouraged to document themselves purchasing the product, showing off the bottle and their hair before using the product, and the results following usage. Within a month, the campaign had over four million video views using the hashtag #StrictlyCurls and saw a 60% increase of sales for that specific product, as well as “significant increases” on other Strictly Curls products.

TikTok has become a frontrunner in social media marketing, giving brands the opportunity to reach a new demographic in a creative and relatable way! Work with a social media agency in Los Angeles today to get your brand featured on TikTok!