The Impact of Social Media on the Entertainment Industry
Social media has offered the entertainment industry a new and improved outlet of sharing and marketing their creations. They are able to spread the word of an exciting creation, such as a new movie debuting, across the world faster than by word-of-mouth or other traditional methods. Whether it is a TV show, music, or a new movie premiering, social media allows companies to send their call to action out and receive fast responses to their content.
Social media networks are seen as another form of entertainment to the public which means the industry needs to be able to keep up with their audience’s short attention span. In order to help keep up with the demand of their audience, companies can hire a digital marketing agency, like Bright Age, to help them manage each social media platform. Sharing trailer releases, live engaging, advertising events, and interacting with fans is all within an agency’s capabilities in order to gain the buzz the company wants for its product or service.
Trailer Releases
One client of Bright Age that has seen the impact of social media on the entertainment industry is Galaxy Theatres. Bright Age has helped build their social media presence with their audience in many ways, such as posting new trailer releases for the movies coming soon to their theatres. They share these types of posts on Twitter, Facebook, and Instagram to reach their target audiences. For instance, they recently shared the latest trailer for the new Star Wars movie The Rise of Skywalker that is coming out this December. Why post about the movie so far in advance? This is a strategy to create buzz. The audience starts thinking about wanting to see the movie and many people will preorder tickets as soon as they are available.
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Live Engagement
Live engagement is another great way to excite your audience with the material you are producing. One example is live streaming on Instagram, which allows you to have the cast of a show or movie answer fans’ questions. Another way to live engage is through Twitter, by tweeting to your audience in real-time as the episode of the show is airing to drive your engagement up. By having these live engagements, it brings a new way of entertaining your target audience along with forming a larger community, such as when Bright Age interacts with fans for Walt Disney Television on Twitter during the different shows’ live broadcasts. This task can be daunting with the volume of comments and people that can enter the conversation at once, but with the help of a professional digital marketing agency, this can be more manageable.
Fan Interactions and Events
Just like live engaging in an episode, consistent engagement with your audience afterward is just as important. A study showed that 88% of consumers use Facebook and Twitter in exchange for the traditional entertainment experience. This means that if a company like Galaxy Theatres wants to stay on the radar with their customers, they need to make sure they are consistently engaging with their audience through social media. By doing this, Galaxy Theatres is able to accomplish its goal of attracting people into their theatres.
With the goal of customers coming in to watch the movie allows the cycle of interaction to happen between Galaxy Theatres and their audience. 72% of people post about the movie they watched after they have seen the film and 20% post before seeing the movie. Through the sharing of this 92 % of people, Galaxy Theatres’ community is able to grow and reach more people. With the help of Bright Age, they post on their social media platforms using images, such as the poster of the new Star Wars movie The Rise of Skywalker, to let people know how to buy their tickets. Another way to entice their audience to buy tickets was by sharing a short video post of John Boyega and Oscar Isaac, two actors in the movie, talking about Star Wars and how people can get their tickets now.
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Guidance From A Digital Marketing Agency
With all the new ways social media impacts the entertainment industry, hiring a digital marketing agency, like Bright Age will help guide your company to reach its goals. They are able to help figure out the best way to advertise your product, along with keeping in touch with your audience to make sure your customers feel appreciated, and keeping them in the loop of what is going on with events along with interactions as it happens in real-time.
