How to Convey Your Mission Statement on Social Channels

A mission statement is a brand’s way of communicating what drives them and what they hope to accomplish. It expresses the core identity and values of your brand while simultaneously guiding your employees and driving action.

Communicating your mission statement and the values of your brand through social media is a great way to reach a broad audience, but it can be difficult if you don’t know where to begin. By utilizing the services of a social media marketing agency experienced with content creation in Los Angeles, you can focus your energy on improving your business while we work to increase your outreach and promote your mission.

How do I identify my brand’s mission statement?

A good mission statement conveys the purpose and vision of your brand while outlining how and in which ways your brand strives to accomplish that vision. It often ties in with brand culture, which is the character of your brand and who you are. You can identify the core values of your brand by reexamining your purpose and vision. Think and ask yourself: why was your brand established, and what goal or goals do you constantly strive towards accomplishing? For example, Southwest Airlines uses their mission statement to convey the company’s values of quality service and personable experiences.

Why should I share my mission statement?

The benefits of creating a mission statement reach further than just within your company. With a well-crafted mission statement and an established brand culture, you can not only motivate your existing employees and inspire existing customers but also appeal to prospective employees, clients, or even partners by showing them who you are and what you represent. An effective way to engage and reach out to these audiences is through content creation on social channels.

How can I use social media to convey my mission statement?

A common criticism of the presence of brands or companies on social media is that they often advertise lifelessly. Thus, it’s all the more important to convey that real people are behind the scenes working toward a common goal. Show the people behind the brand to give a face to your company by revealing the employees working hard to accomplish the mission you strive toward. Alternatively, you can focus your content on happy clients or people directly benefiting from your work. Ultimately, 39% of consumers care most about authenticity when learning about a brand on social media, so publishing genuine content is a great way to show your audience what your brand is all about.

Another effective way to express your mission statement is by highlighting the tangible ways you strive toward it. For example, if community engagement is one of the core values you have included in your mission statement, post about past volunteer events that your team has contributed to. You can also share infographics or statistics showing the results and the successes of your team’s work.

Finally, you can promote your mission statement by directly sharing your motivations to let your audience align their values with yours. Directly state and show what your brand is passionate about and committed to, whether that may be a commitment to ecologically conscious practices or excellent customer service.

Knowing where to start with digital marketing and getting the hang of social media channels are demanding tasks to tackle alone. Partnering with a social media marketing agency that specializes in content creation in Los Angeles makes it easy to engage clients and grow your brand reputation while allowing you to focus your attention and energy on what is truly important: your brand.