Types of Content and How to Implement them Into Your Social Media Strategy
With the increasing trend of social media, visual content marketing is one of the most popular digital marketing strategies. A developed visual brand identity is necessary when creating brand trust and recognition. Let’s look at how you can maximize the potential of these platforms for your marketing campaigns.
65% of the population describes themselves as visual learners. With vision being our most dominant sense, brands should position their marketing strategy around visual content to create a positive user experience. This will generate more views per post and increase conversion rates. Visual content is easier to digest, which helps get your message to users faster. You should incorporate videos, images, and gifs into your social postings to drive engagement.
Videos
Posting video gives users more insight to who you are as a brand and builds trust. Video content tends to generate more engagement with users because they are forced to stop scrolling and pay an extra second of attention to the post. This allows you more time to grab the user’s attention. Keep your video short and simple, as videos that are under a minute long with subtitles tend to perform better. Partnering with a social media agency that specializes in content creation will help you produce high quality videos that will capture your audience’s attention.
Tasty, a food network company, uses videos on their social platforms to showcase tutorials of easy food recipes that can be made at home. Their recipes are simple, and their videos are usually under a minute. This model works for Tasty and results in high engagement from people sharing their posts with friends.
Gifs
Gifs can help you explain difficult ideas while adding visual variety to your feed. They are eye-catching and easy to consume because they are short in length. In addition, gifs are effective at communicating a message quickly. You can express your brand’s personality while developing a brand identity if used correctly. Post gifs to tell a story, explain a process or introduce a product. 
Glossier, a skincare and makeup company, uses this strategy when promoting products. Gifs help them answer common questions like what the texture, color and size of the product is, how it should be used, etc. By using gifs, Glossier is able to educate users on their products in a quick way.
Images
Images are a strategic way to capture users’ attention and encourage them to engage. In fact, posts that use images are ten times more likely to get engagement. You should share images that resonate with your target audience. Make sure to change the style of images you use from time to time to avoid boredom and repetition. By posting the same image on multiple platforms, you build a consistent brand identity.
Merkrete is a company that offers tile and stone installation. Their social media uses mostly photos and picture collages. They use this format to show before and after pictures of their projects and the work that they do. This allows potential customers to browse their past work to decide if they want to hire the company.
Because creating content can be difficult and tedious to do on your own, you may want to partner with a social media agency. Bright Age Digital Creative Agency has a background in content creation and social media marketing. Our services can help you save time and increase your audience engagement.
