Updates Coming to Social Media This Summer
Social media is constantly being updated to keep users active and excited about their social media platforms. Because new features are created and implemented into each site, users have to stay up to date in order to know how to use the updates to benefit them most. Although the amount of social media updates may seem overwhelming, using a social media marketing agency can help ease the weight of staying current.
Creators can tag products in their posts by tapping the post
Instagram has introduced a quick and easy way to purchase items while on the app. It’s almost dangerous how easy it is to purchase an item! In the lower left-hand corner of the photo there is a shopping bag badge. Rather than showing different tagged Instagram handles when the photo is tapped, it shows the name of the product with its price. From there, the user can tap the product which will take the user to a page showing the item for sale. You can select a size, add to bag, and check out directly on Instagram by clicking the “Checkout on Instagram” button. It asks for basic delivery and payment information while also saving your information to ensure a simpler checkout process for future items. With just a few clicks, Instagram users now have a nearly effortless time purchasing products. Not only does it save time for buyers, it brings more business to producers because of the simplicity of the new feature.
Quiz stickers for stories
Also new to Instagram is the quiz sticker for stories feature. This feature allows users to ask their followers multiple choice questions and provide answers. Instagram users can choose a two, three, or four question quiz containing one right answer. The answer pops up in an alternate color once a viewer clicks one of the choices. Not only are these quizzes fun, but they can be informational as well, allowing your followers to learn more about your business and vice versa. If you want your Instagram to stand out amongst the millions of others, this could be a small way to make yours the most memorable by creating interesting quizzes or quizzes that influence your viewers to share them with their friends. By using a social media marketing agency like Bright Age, we can help create quizzes that will boost follower engagement.
Anyone will be able to create their own Instagram story filters this summer
One of the most publicized social media updates to come within the next few months is Augmented Reality. Although it has been around for a few years, Instagram users will finally have access to it. This is the software that companies and designers use to create Instagram Story filters. Facebook’s AR studio is a platform for Mac & Windows that allows people to easily create AR effects for mobile devices such as phones and tablets. Besides merely using it as a source of fun and expression, businesses can incorporate it to help sell their product. For example, clothing brands can use AR to let their customers try on clothes and accessories. In order to use a filter someone else has made, you must follow that user, which could ultimately build a business’s following.
Facebook’s algorithm changes
Based on past engagement, Facebook will decide which friends’ posts you most likely want to see. They will also increase displaying links they think you will find most helpful. Rather than a cluttered feed with unrelatable posts, Facebook wants you to see more of what is relevant to you. Plus, when Facebook suggests a new Group for you to follow, it will be more in alignment with how you engage on Facebook.
Messenger will be getting an update
Messenger now has appointment booking and will be easier to manage. When interacting with certain businesses, people can book appointments through Messenger and add appointments to their calendars. If desired, a business can manage their appointment scheduling through Facebook. By finding a pattern within a user’s interactions on his or her Facebook, Facebook will be able to generate content in which they think will match the pattern.
Through the abundant amount of social media updates here today and rising in the near future, social platforms are becoming easier to manage while also motivating users to tap into their creative sides. Appointment booking on Facebook and the ability to purchase products through Instagram save time and decrease the amount of effort needed for all users. To help optimize time and effort across all aspects of your social media presence, use a social media marketing agency for guidance.
