Social Media Ad Objectives and Targeting Abilities for Brands and Businesses

Using social media for your business is an absolute necessity these days. If your competitor is on social media and you aren’t, they are going to get all of your business. One of the most important strategies for social media marketing is knowing how to target the right audience for your brand or business. This is a very strategic process, however, and will be done most successfully by our Los Angeles digital marketing agency because we create and publish custom daily content and manage paid social media ads.

Brainstorm

A key step in the targeting process is narrowing down your specific audience. Begin by noting the obvious about your consumers and go from there. Simple demographic questions will help you accomplish this task. Consider the following to help you get you started: Where do they live? How old are they? What is their education status? Then dive into the more complicated inquiries to really narrow down the audience from your simple demographic qualities. What are their interests? Do they follow a competitor? Social media, particularly Facebook, is very advanced in regard to targeting a specific audience. Don’t be afraid to target every detail about their personality. Remember, it’s more ideal to target a narrow, accurate audience than to just send your ad out to people who won’t interact with it.

Which Social Media Platform?

Every social media networking site is different, so pick one that best fits your company and target audience. Facebook is a widely-used platform that gives the marketer a wide array of choices in order to target their audience. For example, in Facebook Business Manager, they give you the option of specifying your marketing objective first and then selecting the qualities of your target audience. However, while Facebook is the most in-depth for brands and businesses to target consumers, it may not be the best choice for your brand. If you want to target a younger audience, you may want to go with Instagram. A more sophisticated audience? LinkedIn. This is why hiring our Los Angeles digital marketing agency is in your best interest. There are a lot of details and aspects to this process that can be utilized to their fullest potential by professionals.  To sum up, use Facebook and Instagram if you want an experience with more choices in regard to the specific demographics and psychographics of your audience. Use Twitter and LinkedIn if you believe that specific user handles and hashtags are more pertinent to targeting your audience.

Diving Deeper into Facebook Targeting

Because Facebook Business Manager is such a complex system, we thought it best to really dive into some of the details that come with using this platform. First off, what is your marketing objective? If you want to get your name out there and reach a large amount of people, consider awareness as your main objective. Perhaps you want to increase website/social media traffic and have consumers look into your product or service, then your objective should be a consideration. Lastly, conversion is also an objective in Facebook targeting. Through this objective, your main goal should be to increase the amount of people on your website or app by tracking conversions. Through this, you can even control whether people who have already viewed your website, will view your ad.

By hiring our Los Angeles digital marketing agency, we can walk you through this process even further to ensure your brand or business is getting the most out of the different social media ad objectives and targeting methods. See your business flourish by implementing these various social media targeting steps!