How to Target Your Audience Through Instagram Stories
Social media is constantly evolving. It is no longer just a platform to share and like posts with friends. Social media is now a platform for advertisers to specifically target their audience to create a more personal, customizable online experience.
Instagram has always been a leader in the social media world, adopting the entire online community and catering to their social media needs. One of the most popular needs being Instagram stories.
Why Use Instagram Stories?
Some of you are probably wondering; why should I use Instagram stories when I can just promote my posts or pay for Instagram feed advertisements? The answer is simple: engagement and relatability. Consumers don’t like being bombarded with ads, even if they are related to their interests. Nowadays, seeing a promoted ad on Instagram is just as bothersome as seeing a pop-up ad on website. Instagram stories take away the annoying, ad-like feel of your advertisements and it helps your company establish a more personal connection with your target audience. Plus, a huge benefit of Instagram stories is the convenience of letting your consumer go directly to your website through Instagram, helping you grow your brand!
Social Media Agency Involvement
Hiring a social media agency will heighten the chances of your Instagram stories being successful. Social media agencies understand the importance of engagement through social media and will ensure that your campaign is successful. Leave it to the experts! From researching to posting, and everything in between, a social media agency will make the most out of your Instagram story. This will help you maintain consistency for your brand and keep the consumer’s eyes on your company. A social media agency will make sure your online marketing is strategically designed, implemented and managed. Instagram story ads are a very important part of social media marketing and a social media agency will ensure your budget is used strategically and thoughtfully, so your company can get the most out of every function.
How to Effectively Use Instagram Stories
Think outside the box! If you’re stuck, start with the following suggestions. Use Instagram stories as a “countdown” for a new product or event that is coming up. This is a great way to build hype around your company and upcoming products. Fun fact: There’s even a countdown feature on Instagram stories. Another tip is to make your brand unique and recognizable. Why should consumers go to you for their needs? Make the consumer think of you as a friend, someone trustworthy and available. By using Instagram stories, you will increase awareness and gain that personal business-to-consumer relationship that both you and your target audience want! Also, videos are a must for your Instagram stories. In order to catch your audience’s attention, you must be different and more noticeable than your competitors. Last but not least, a huge benefit of Instagram stories is the interactivity. Sharing and questions and polls, oh my! There are a plethora of options for you to choose from when deciding what to do for your Instagram stories. Instagram actually makes it very easy for you to be captivating and interactive through your stories.
