How to Get the Most ROI from Your Social Media Marketing Campaign
Obtaining an ROI from social media is incredibly important for any business investing time and money into their social media presence. When a company or business invests in social media they are hoping to create a pay off in doing so. In order to do this; however, there are certain tactics more equip to assist in growth than others. Read on to discover how to get the most ROI from your social media campaign.
KPI
Establishing what your key performance indicators (KPI) are is essential to maximizing ROI for your business. These indicators highlight what is working in your social media campaigns and what is hindering them. As a business, you want to produce results, but unless you know your KPI there is virtually no way to distinguish these metrics. 
Understanding your Insights
No matter what platform you choose to launch a social media campaign on, you must first understand how each social network performs. For example, Facebook insights are very different than Instagram ones. In order to cater to your brand’s audience, you must choose the platform that suits your campaign the best. For instance, Facebook metrics include engagement, impressions, organic likes, page likes, paid likes, post reach, reactions, and unlikes. On the other hand, Instagram focuses on impressions, reach, website clicks, profile visits, post likes, post comments, posts saved, and follows. If your brand was attempting to promote a shirt, for instance, since it is a visual-based campaign it should be done on Instagram. However, if the campaign is about a sale or deal, it would most likely do better on Facebook.
Define what is Important
Defining what is important to your brand, on social media, is crucial for boosting your ROI for your targeted audience. The reasoning behind this is that if you determine what your brand is focused on, you can better serve your customers. For instance, if your brand is predominantly concentrated on customer service, you may want to focus on mentions and response times. By raising your brand’s awareness on social media, you can also maximize the number of followers you gain and the engagement you receive.
Creating ROI from social media is essential for any brand putting time, and money, towards their social media presence. There are many ways to create ROI. However, the bottom line is, know your brand, know your audience, and research your insights. If all of these things are done thoroughly, your brand should be able to see improvement.
