The Top Ways to Use Instagram Marketing to Grow Your Brand

Instagram is an extremely effective platform when attempting to market your growing brand. For one, the platform is essentially built to showcase images; one of which could be your business. And in fact, one should be your business. With the assistance of an Instagram marketing agency and these tips, you can easily promote your brand on Instagram. Read on to find out how.

Use the Story Feature

The story feature may be one of the newest, yet one of the most useful, tools to market your brand on Instagram.  Stories are temporary, yet effective ways to remind people of your presence on a day to day basis. They can also be used to interact, and show the fun side of your brand. Using polling options, your business can even engage with your fans. Additionally, the new IGTV tool is a great option to create videos marketing your brand that are slightly longer than what a story could allow. These can even be treated as a place to make your brand’s own, “commercials”. The story feature is easily one of the strongest outlets to market your brand, and should absolutely be utilized to enhance growth.

Exciting Themes

Creating consistency in your images is important; however, your brand’s posts should be exciting, and represent what your brand is all about. Branching out to images beyond your product or service is a great way to keep fans on their toes. Monotony is boring, so being exciting and original is imperative to the retention of followers.

 

 

Shoppable Tags
Shoppable tags are extremely effective when marketing your brand on Instagram. Many Instagram marketing agencies suggest implementing these icons to send the customer straight to the product featured, in order to purchase. This can dramatically increase your sales and fight the fickle nature of the indecisive, online shopper. These tags also showcase your services directly to your audience and create transparency in what you offer.

Engagement

Creating ads for your brand is great, but they are not going to fully take you where you want to go. In order to continually keep individuals interested in your business, and accumulate new fans, the key is to stay active and maintain engagement. There are numerous ways to do this. As mentioned earlier, utilizing the stories feature is a fantastic avenue to take. Additionally, interacting with followers on a regular basis can create loyalty and will encourage your fans to also contribute.

Instagram has proven time and time again, that it is a very fruitful platform on which to market your growing brand. If you utilize these tips, and tools, with the consultation of an Instagram marketing agency, your brand has the potential to grow exponentially.