How Social Media Monitoring and Responding Grows Brands

For any business it’s very important to carefully manage, monitor, and listen to their social media accounts. Social media monitoring and community management can give a company so much information that they can then use to improve their engagement, sales, and growth. Customers love to spend time on social media, so why not engage with them, listen to what they have to say, and then make further connections to grow sales and gain brand recognition.

Consumer Talk

Customers love to talk about, rate, leave reviews, and post about products and services on social media. Yelp, Instagram, Facebook, and Twitter are just a few to name. Social media listening, and monitoring, can help a producer know where their product is trending. They’ll know what platform it’s talked about most on, which hashtags are used, which search terms are most popular, where they’re located, what language was used, and even who their biggest competitors are. Yes, all of this can be drawn from constant watch over social media. All of this makes it easier to know what platform my good or service is being talked about on most and with that, will help me build a greater audience for what I’m trying to sell.

Thinking Ahead

Being ahead of the game, or at least ahead of the competitors, is what every company should constantly be thinking about. When looking at the data from social media, not only can you see what social media platform your product/service is most talked about on, but you can also see the growing trends. For example, your product could be very talked about on Facebook, but graphs and data charts show a growing trend on Instagram. Keeping up and constantly staying ahead is key to the growing success of any business, brand, and company.

Initiating and Ending

What initiates conversations about your product or service on social media and what ends it? With the possible data being collected, one could see whether certain key words, phrases, location tags, hashtags, events, and people initiate conversation or end it. For example, if I were to want to buy notebooks some key word initiators could be “ballpoint pen”, “school supplies”, or “office supplies”. Location tags could be local Office Depot, Staples, or any school/office supply store. Some end words could maybe include a competitor brand, better pricing, different website, or anything else that strays you away. With all of this information, a business could easily create more effective social advertisements, find new influencers/ambassadors, and ultimately growing your sales.

Be Smart

With your new information and analytics, your business could do so much more to increase awareness, engagement, and growth. With the information regarding which locations are most active, your business/company/brand could set up conventions, pop up stores, or campaigns in those specific areas. Knowing what types of conversations people are having about your goods or services can assist a business in knowing how to improve their quality. It’s all about what your company can do to make your customers happy.

Social Media marketing, listening, and community management are all very important to the growth and consumers of a business. If consumers aren’t happy, the business will not grow as fast as it has the potential to. It is not easy to actively manage social media accounts, but if truly invested it could produce incredible results.