Top Ways to Use Social Media to Increase Brand Awareness
It can be difficult to create a following for your brand on social media. Many individuals find themselves desperately trying to increase their brand awareness, to no avail. However, growing your social media presence is simpler than one may believe. Read on to discover the top ways to use social media to increase brand awareness.
Be Unique 
It is easy to compare your brand to others, especially when everyone is so deeply interconnected through the internet. However, there is a massive difference between taking inspiration from other brands, and completely duplicating their style. What will really cause your brand to stand out and be discovered is to be innovative and original. Seeing what works for others is a fantastic jumping off point for brands looking to define themselves. Though, what will really spark the recognition every brand strives for, is creating a one-of-a-kind experience for the customer.
Be Recognizable
The absolute key to increasing social media brand awareness is through having a customer recognize your brand. Individuals have very short attention spans, so your brand has mere seconds to make a lasting impression. The goal should be that the customer, if encountering your brand again or thinking of anything related to your brand, will recall who you are. The most fool-proof way to do this is through logos. Individuals are very visual; so being able to be identified, through an image, is imperative to brand growth. Because of this, your brand’s logo should be clean, representative, and unique.
Tagging and Creating a Network
Your brand’s social media accounts are their own little world. Everything in them is content from you, but that is a very closed circuit. If nothing from the outside world ever comes in, it is significantly more difficult to create a community. Posting things that inspire you, or relate to your brand is a great way to broaden your community. Tagging relatable brands, individuals, or events can alert others, “Hey we’re here too”. More individuals than one would think, click on tagged images. If they can find you, with stellar content, your brand will speak for itself.
Oh Caption, My Caption
Whether or not you enjoyed my pun referencing Walt Whitman, it caught your attention, right? This highlights a major point that captions do not have to be so serious! Whether it’s a pun, a joke, or even a more casual way of writing; captions can engage your viewers, and draw them into your content. It is an innovative way to highlight who you are and can give your brand a unique voice. Individuals are also far more likely to engage, share, and like if they see something new, or intriguing. This tip is also applicable to commenting and engaging with fans. It is oh so common to receive a corporate, “thanks for sharing” or, “great pic”. These types of replies are lacking in both personality and enthusiasm. Individuals appreciate personalization, so taking a minute of your time to handcraft a response will go a long way.
Consistency
To play, you have to show up. This saying perfectly describes the necessity of being a consistent presence on social media. If your brand posts rarely, there will be no opportunity to engage with followers and accumulate new ones. Because truly, who wants to waste their time on a brand that is never active on their accounts? By consistently posting, and building your presence, individuals will be more susceptible to discovering your accounts, and subsequently, more inclined to stay updated on your brand.
Attempting to generate social media brand awareness for your company can often seem daunting, and even slightly overwhelming. Rather than shooting in the dark, there are tactics that can minimize this stress. By utilizing the tips listed above, or by consulting with a social media agency, expanding your reach on social media can be significantly simplified, and much more effective.
