Social Media marketing is easily one of the most important resources of today’s business’ and industries. But you may be asking yourself, is it really that necessary for companies to invest in. In short, the answer is yes, absolutely. Put simply, businesses, companies, and industries cannot experience maximum growth without attempting to maximize social media marketing, to expand their reach. Using a company for social media or a digital marketing agency is one route many companies use to achieve this expansion. Read on to discover the top businesses and industries that should be maximizing social media marketing.
Mom and Pop Shops and Startups
There are two different ways in which a social media influence can grow. These are through organic growth, and growth through investment. Mom and Pop shops, or any small business for that matter, should attempt to use organic growth to enhance their social media influence. Meaning, their social media campaigns should be unpaid and “fan-fueled”. Small businesses should maximize their use of social media in order to increase interaction with their customers, and showcase their services. Through social media, small brands can create bonds with their customers and alert potential customers of their existence.
Entertainment
On the other hand, growth through investment is key when it comes to social media management, for the entertainment industry. Businesses and Industries, that are already well established, do not need as much inter-personal interaction, as smaller brands do. Because the entertainment industry is already so prominent, growth through investment in the social media strategy most effective. By purchasing ads on social media, an intended audience can be reached. This can enable the entertainment industry to hone in on specific types of individuals, rather than casting a wider net. Although the entertainment industry is already a massive social media powerhouse, there is always room for growth and more effective strategy.
Education
The education industry is one that can be maximized, on social media, through both organic and invested growth. Universities can maximize invested growth to reach potential applicants and, in turn, increase their overall applicant numbers. On the other hand, organic growth can also be utilized to create communities and alumni networks. Organic growth can also be achieved by highlighting events on campus, special offers for students, and unique points of school pride. Both tactics serve different purposes; investment being externally focused, and organic being internally focused. However, both methods would be beneficial for maximizing social media marketing.
Fashion
The fashion industry, similar to the entertainment industry, is already very established. For this reason, growth through investment is the most effective way for this industry to increase their social media marketing presence. With the enormous funds backing this industry, unlike smaller businesses, more expensive and targeted ad campaigns can be put into effect. These efforts can ultimately produce paying customers, rather than someone simply stumbling on a major fashion brand’s social media.
Through the social media marketing tactics of organic and investment growth in businesses and industries can greatly expand their reach, and more accurately target customers. Social media marketing can be a massive help in promoting any business, big or small. The examples listed above are merely a few instances of, potential, social media marketing maximization. The capability for social media growth is exponential for, virtually, any company.
