Facebook Best Practices on Demographic Targeting
Many people do not fully utilize the customizable features in the creation of Facebook Ads. This is essential for receiving the full value of your ad dollars. Are you properly targeting your demographic with Facebook Ads to reach your intended audience? If not, we have you covered. In this article we’ve compiled a few tips on Facebook best practices when targeting your demographic.
Identify Key Audience Segments
Properly identifying your audience segments is one of the key principles of marketing. This allows you to create specific content that will resonate with your audience. Once you know exactly who you would like to market to, the rest of our Facebook best practices become a breeze.
Understand the “Detailed Targeting” When Creating an Ad
The second step to our Facebook best practices is to understand “detailed targeting” when creating an ad. Have you ever noticed the “detailed targeting” section while creating an ad, yet did not know how to use that feature? In this section one can specify demographics, interests or behaviors to ensure the right audience is reached.
1.) Demographics
Once you specify your audience, add their demographics to your campaign. Make sure to be specific as possible because Facebook allows you to be. A few demographic options include education and income
2.) Interests
What interests is your product or service intended for? Whether it be cooking, shopping, outdoor activities or B2B marketing, Facebook has an interest for every industry there is.
3.) Behavior
If you are a Facebook marketing agency, you may want to find people who have recently purchased business marketing related services. By understanding their purchasing behavior, you can customize your ads better than before.
By utilizing the demographics, interests and behaviors sections in Facebook Ads manager, you ultimately waste less ad dollars on people who have no interest in your product or service.
Utilize the “Connections” Feature
The third step to our Facebook best practices is to properly utilize the “connections” feature in the Ad manager. Under this feature, one can dictate the ad to target people or friends who like your page. People who like your page can even be excluded from seeing the ad. The same principles apply to events or apps created by your business.
Facebook ads can be quite profitable when they are set up correctly and are as targeted as possible. Working with a professional Facebook marketing agency such as Bright Age can ensure the best quality and targeted ads for your business.
