Pinterest Marketing Improves with New Ad Targeting Features

Pinterest has recently proven itself to be a very powerful social media network.  With over 100 million active monthly users, the potential for marketers is massive.  Just yesterday this potential grew to an entirely new level.  Pinterest has now released a series of marketing tools that will give advertisers an edge when working with the platform.

As a social media marketing agency, the more information that we know about our users, the better.  Being able to understand your consumers means that you can more effectively put your advertising dollars to good use. Facebook has done an excellent job at this over the past few years.  The technology Facebook offers its advertisers has made it recently dominant in the industry, but that might change soon.

Looking over the game changing tools released from Pinterest yesterday, the biggest new addition would be visitor retargeting.  Now, marketers will have the ability to advertise to Pinterest users that have visited their site.  A Pinterest conversation tag can be placed across the advertiser’s site to help follow users onto Pinterest.  This new tool will lead to better targeted ads, which is great news for a Pinterest marketing agency.  The specific information that Pinterest users put online about themselves every day is sure to make this tool useful to marketers.

Lookalike targeting is another big marketing tool released by Pinterest yesterday.  True to its name, lookalike targeting will help a social media marketing agency reach users similar to their current audience.  This tool will be incredibly useful for expanding your reach and targeting potential customers as a Pinterest marketing agency.  Alongside this, marketers will be getting a comparison of existing customers to new potential users on Pinterest.

The new marketing tools made available from Pinterest have massive potential and should not go by unnoticed.  Retargeting visitors gives a social media marketing agency the upper hand on its consumers.  Not to mention the great new features of lookalike targeting that are sure to expand both brand awareness and clientele.

Pinterest’s new developments in marketing are sure to make the platform even more desirable for marketers as sites like Twitter continue to struggle in these areas.  A consistently growing user base paired with improved ad targeting is sure to guarantee that the success of Pinterest has only just begun.