The Growth and Projections of Facebook Marketing in 2016

It is no secret that Facebook is one of the largest social media websites in the word. Facebook was created in 2004 and has grown vastly over the last 12 years. After 12 years, Facebook continues to introduce new features that keep users interested and excited. Facebook is used by a variety of people from young kids to adults, business to pleasure, Facebook is multi-fascinated. Many people use Facebook to keep in contact, find new businesses, promote their brands, and communicate with people in their network. There are thousands of people using Facebook at all times of the day. The amount of users Facebook has makes this a prized website for marketers and this year, Facebook marketing is introducing new advertising tools. Working with a social media agency can help you take advantage of these upcoming marketing capabilities.

Search FYI is a new search tool that personalizes your search results by adding favored posts and present news stories to your results. In addition, Facebook can advertise through messenger which means businesses can improve their customer service by having personal conversations with their clients. Facebook is also introducing M which is a virtual assistant for users. M can buy products, book tickets, and get recommendations without exiting out of messenger. Facebook is making its site easier to navigate by providing an assortment of content so consumers will not have to exit out of Facebook.

Facebook is has also tested “Reactions” in many different countries. The Facebook Reaction button allows users to not just “like” something. Users can chose from an array of emotive icons to express how they feel about a specific post. “Liking” a post is not a new idea however, adding these new emotive icons can help businesses better understand their followers. For example, someone can express anger on a post which then the business can address that issue rather than it becoming a larger problem.

Additionally, Facebook has updated live video streaming which allows the public to view celebrities or events from their devices. In addition, Facebook has introduced Canvas. Canvas is used for mobile devices and its purpose is to engage people more because of its ability to load faster and use the full screen. Lastly, Facebook has announced the idea of Instant Articles. Instant Articles keep people on Facebook when accessing content. Instead of directing users to new pages, Instant Articles will keep users on the site. Many businesses have to decide if publishing to Facebook is more valuable than receiving advertising revenue and direct traffic. By working with a social media agency, businesses are able to maximize their potential. A Facebook advertising agency can help you achieve your marketing goals.

Within this next year, users should expect to see many changes and improvements in the Facebook Marketing world.