The Importance of Social Media Marketing for a Los Angeles Franchise
In a massive, bustling city like Los Angeles, you must be willing to go above and beyond typical marketing techniques to get your franchise to stand out. Social media has slowly gone from a beneficial to necessary practice over the course of the last few years in the marketing world. Los Angeles social media marketing is bigger than it’s ever been before, and now I will tell you why using a social media agency to get your brand online will benefit your LA franchise in the future.
1) Publicity
To be even slightly successful against your competition, publicity is entirely necessary. Good publicity can increase knowledge of your brand and ultimately sales. With new businesses and brands appearing daily, getting publicity is becoming harder and harder for a business, especially small ones. A social media agency can focus on increasing consumer knowledge on your brand and earning you as much publicity as possible.
2) Brand Loyalty
Social media can be seen as much more than just a good way to get publicity for your franchise. With social media you can achieve a following of specific and dedicated customers to your brand. Engaging with followers on your pages and keeping them up to date on the product allows for your brand to become a part of your followers lives. You are no longer just a product in a store, but an experience. According to a report from Texas Tech University, brands which engage on social media channels enjoy higher loyalty overall from their customers. Loyalty is a necessary step to increase sales.
3) Better SEO
Los Angeles social media marketing can lead to increased website traffic as well if done correctly. A franchise marketing agency can work towards getting your business to show up higher in relevant search results. Sites like Google calculate search result rankings through a variety of different ways, with social media now playing a very large role. With a strong presence on social media, your brand will begin appearing higher on search results, benefiting the business and generating new customers.
4) Better Customer Experience
Lastly, the presence of your brand on social media can and will lead to an overall increased customer experience. Customers love being able to interact with and talk to your brand, and by doing this on social media, they will not only become more pleased, but will unknowingly be spreading the word about your product. A social media agency like Bright Age can successfully turn the conversation about your brand online into profit.
In the cutthroat marketplace found in big cities today, Los Angeles social media marketing is a necessary way to grow your brand and stand out from the pack. With all the advertising clutter found on billboards or online advertisements, establishing a social media presence can work to massively benefit your franchise.
