Instagram Marketing Improves with Addition of Business Profiles

Instagram took the social media world by storm back in 2010 and has continued to grow rapidly over the last six years. Instagram is an app that allows users to post and share pictures with their followers. However, Instagram is introducing new business profiles and is becoming much more than just a social media app used for pleasure. Instagram marketing will improve with business profiles because business profiles on Instagram will allow businesses to create accounts to market themselves and reach larger audiences.

Screenshots were shared on Later.com’s blog of this new business marketing tool. The most visible difference for these business profiles is a “contact” button to the left of the “follow” button. Businesses can choose how they would like to be contacted when a user taps the contact button. Instagram gives the option to email, get directions, call, or text. This button was created because businesses were expressing concerns to Instagram that comments from users wanting to get in contact with them were getting lost. The contact button will allow messages from potential customers or clients to go straight to the business.

In addition to business profiles on Instagram, Instagram will offer tools for tracking analytics for businesses which is going to be called “Insights.” Insights will focus mostly on post analytics and follower demographics. Post analytics deals with your Instagram content and how it is performing. Post analytics can allow you to track website clicks, impressions, and reach. By having access to this, businesses are able to see what posts worked for their audience.  Follower demographics refers the details of you audience which includes age, gender, and location. Being able to see the demographics of you followers will help the business tailor posts and items to the specific needs and wants of their customers. This information put together can drastically change the business of Instagram marketing.

With Insights, businesses will be able to improve their marketing strategies. Follower activity will help businesses decide when and what to post. Follower activity tells businesses the most popular times to post and takes into account when their followers are using Instagram. Insights can also aid in telling businesses what posts resonated better with their audience. For example, insights will tell you if your post helped you gain or lose any followers.

This new improvement with business profiles on Instagram will be very beneficial for anyone wanting to market their brand. Instagram has over 400 million users today and this number will continue to grow, especially after this update launches. Instagram is slowly starting to make the switch and users are already starting to see the positive changes Instagram is offering.