The New and Improved Snapchat 2.0

The New and Improved Snapchat 2.0

Our mobile marketing agency believes that Snapchat’s most recent update has changed the playing field of social media. The new social media marketing update now offers users more ways to interact with their friends including, stickers and photos, video and audio calls, and loads friends’ stories automatically.

Stickers and Photos

Snapchat’s new social media marketing goal is to create a more open channel for customers to communicate with friends. Snapchat’s 2.0 adds features that allow users to not only snap pictures and videos, but enables customers to send stickers and personal photos. With over 200 stickers to choose from, users can communicate more effectively and personably than what regular emoji’s offer. Also, users can send friends images from his or her photo album.

Pros:
  • Over 200 stickers to help customize messages.
  •  Send photos to friends without having to switch to text messages or another photo sharing platform.
Cons:
  • One click sends- be careful not to tap a sticker you may not wish to send.
  • Once the sticker is tapped, that sticker is sent to that friend.

 

Video and Voice Calls

Face timing? Just use Snapchat! With Snapchat 2.0 snap chatters can now video call friends. This video calling feature calls friends by using Wi-Fi or 4G/LTE. When a user receives a call through snap, they have three options, to ignore, to join or to watch. According to our mobile marketing agency, the ‘join’ option makes the phone call a two-way video, while the ‘watch’ option gives the receiver the ability to accept the call without enabling video.

Pros:
  • Creating your own GIFs is personable and fun.
  • Don’t have to two-way video chat to accept a video call.
Cons:
  • Drains data usage and/or Wi-Fi needed.
  • Ends calls immediately from a swipe.

 

Auto-Advance Stories

Before the new update, Snapchat stories were watched specifically in the order one wished. If a user wished to see a specific story, the user would tap a that story, the video would play accordingly, and then return to the main stories menu. Now, once a story ends, the next story plays seamlessly. This new social media marketing strategy makes it faster to check up with all of your friends and engage more frequently. However, our mobile marketing agency has found that since videos play one after another, many users are getting confused with which friend they are watching.

Pros:
  •  No need to click all of friends’ stories individually to load.
Cons:
  • Drains data usage and/or Wi-Fi needed.
  •  Confusion from one friend’s story to another- The quick change from one friend’s story to another can be confusing. One second a friend is baking cookies, and the next second someone is jamming out at a rock concert. If you do not take notice the snap chatters name in the top left corner at the beginning of his or her story, you may not figure out which friend’s story you are actually watching.

Snapchat 2.0 proves that social media platforms are constantly evolving and improving. Since social media is frequently changing, it is important to remain informed in order to adjust marketing strategies. Bright Age Digital Creative Agency is always up to date with the changes in the social media industry and strives to help businesses target their customers in the most effective way possible.

Author: Summer Malone

Summer is a social media marketing enthusiast with a passion for marketing analytics online, trending hashtags, and flux capacitors. Summer often feels sad for the TRex who is unable to connect to the internet. You can connect with Summer via Twitter @SummerMaloneMKT.