Facebooks New Dark Posts: A Complete Guide

Harnessing the power of social media is vital for keeping engagement with current customers as well as for attracting new ones. With that in mind, there is hardly a successful social media marketing strategy that doesn’t prominently involve Facebook. Though various niche social sites such as the photo-centric Instagram, the hobby-oriented Pinterest, and the quirky Snapchat are gaining steam, Facebook remains the Colossus of social media.

Therefore, it is critical for your business to make the most of its Facebook marketing. This means navigating all its capabilities and exploiting every possible avenue to use this massive social network to increase your bottom line.

A highly effective Facebook advertising method that is still widely unknown in the marketing world is using Facebooks New Dark Posts, also known as unpublished posts. A reputable Los Angeles social media marketing firm can help you navigate the intricacies of dark posts, but here are the basics.

Facebooks new dark posts allow your business to test a variety of different marketing messages before any of them even show up on your fan page. This is done by using your Facebook ad dollars to get these messages to appear in people’s newsfeeds as sponsored content, so you can track conversion rates (or have this done by a Los Angeles social media marketing company) and determine which message generates the most success. You are even able to control who sees each message on their news feeds.

Here’s how it works in practice. Let’s say you own a CrossFit gym in West Los Angeles and you want to roll out a new promotional strategy to get customers in the door. You have a few ideas in mind but you aren’t sure which to go with. You’ve considered a one-week-free special, an intro monthly rate of $50 for the first three months, as well as a partnership with a local tanning salon or health food store offering discounts for new members.

With Facebooks new dark posts, you can create a custom ad for each scenario, promote it to a target demographic and determine which gets the best response. Based on the results of these test ads, you’ll be able to make a much more confident decision on which of these promotions to publish on your Facebook page than you would if you used a less exact form of market research such as opinion polls, analyzing competitors’ methods, or simply guessing.

Facebook marketing may seem simple, but it actually features many complexities and intricacies which it is strongly advised that you master in order to see the best possible results. While it is possible to learn all about Facebook marketing on your own, it can be a long and arduous process, especially considering the fact that you also have a business to run! Therefore, one of the most surefire ways to achieve success in Facebook marketing while reassigning all the stress involved to someone else is to contact a reputable Los Angeles social media marketing firm.