Four Best Practices for Your Fall Digital Marketing Strategy

Marketing campaigns are always changing, and, and times, it can be a little daunting to keep up. At the core, though, for a successful marketing campaign, if marketers follow these four social media strategies, their companies will get more exposure than ever. Discover four best practices for your Fall marketing strategy, for your Los Angeles social media marketing campaigns.

Step 1:  Become Active on Google Plus – Google Plus might not be up to the same level of popularity as Facebook or even Twitter, but that doesn’t mean it’s unimportant. If anything, Google Plus should become your best friend for social media marketing Los Angeles. Because Google’s search engine is the most visited, it has a lot of stature, and their algorithms to decide what is displayed first in a search engine can be tricky to figure out. To encourage more Google Plus activity, Google often displays companies with a Google Plus account first in a search over one that does not. This means if you want to have a more prominent and SEO-friendly web presence, you need to make a Google Plus account and use it often.

Step 2: Create a Facebook Contest For Your Company – People love contests, and they especially love them even more if a prize is offered. To make your digital marketing agency Los Angeles shine — and to bring in more Facebook likes — offer a contest that fits the needs of your clients and consumers. Find out what people’s interests are, and then meet them accordingly. To have a digital marketing agency Los Angeles, you need to be on your toes both online, and when you create this Facebook contest, do not just make it something people will not be interested in. As for the Facebook contest itself, for Facebook users to enter the contest and win the prize, make sure they like your page and share it. This will not only increase your likes, but it will also increase your exposure to people who may not have known about your agency.

3. Beef Up Your Pinterest Page With Content – Pinterest can be used way beyond personal use. In fact, for social media marketing Los Angeles, it’s a perfect tool. Create different boards for different clients or services offered, and then direct Facebook or Twitter followers to the page. They will have a more visual approach as to what you offer, and they will also be more likely to visit the pages provided on the pins.

4. Create A Blogger Outreach Program – Having a blog for your company is great, but if no one is looking at it, it is useless. This is why you need to create exposure for your blog with a blogger outreach program. Contact other agencies or companies with blogs similar to yours, and offer to both mention one another. This is a symbiotic system that will give you a new level of exposure. Also, if marketers want to keep up their business, they have to keep up with the latest and greatest blog services and sharing methods offered. To keep in the know, follow technology and other marketing Twitters and blogs.