Using Foursquare and Check-Ins to Market Your Business

Getting your business to be recognized and stand out from the competition can be a very difficult thing to do. There are just so many resources out there, how do you know which ones are the best to attract the most customers? Getting onto as many online social services can be a great way to expand your businesses’ reach. Los Angeles based companies have found that the more social networking sites that your business is part of, like Facebook, LinkedIn, Pinterest, Twitter, Instagram, and FourSquare, the more potential reach you have to attract as many customers as you can. When utilizing a resource like FourSquare, having companies be able to reach you, know where you are, and see what kind of people visit your establishment, it is more likely to attract other customers and immerses you in the social activities that thrive on the internet. And in Woodland Hills, this is just as important as anywhere else. Here, you’ll find some of the best tips for using FourSquare and Check-Ins to market your business.

1. Adding Your Business on The Service – First things first; adding your business is an instrumental first step in being active and social on the Foursquare network. This allows for people to find your business when they utilize the app. Not having your business on the registrar will eliminate your entire presence on the network! So get yourself signed up and then you’ll have the ability to be able to start being social.
2. Become Social/Add Friends – There is only one way to spread the word about yourself, and that’s by adding friends to your network, then having them check-in and spread the word about your business. It’s important to try to get friends with a large network themselves, so that your potential reach is that much greater. Also, don’t forget those who regularly check in at your establishment; those are the people who you got into business for in the first place!
3. Get Active – Make it known that your work at your establishment; check in there.  Maintain the account for your establishment and add in all of the discounts and perks that you are able to share with your followers. These are key to attracting many new people and keeping them happy about your services.
4. Spread It – Be as frivolous as possible with all of the new things that you are doing with your company. Telling as many people as possible about it can be the best way to share whatever events or promotions you may be planning. Having a band play next weekend? Have a flyer circulating around the internet, along with a street team promotion. Having a Valentine’s Day Sale? Promote it through email blasts, paper pamphlets, and with every check-in you do leading up to the big day.
5. Think Outside The Box – Offer exclusives and other incentives through your check ins and the FourSquare platform as a whole. Not only will this undoubtedly attract customers, it will make them feel special and privileged.  Be creative and have fun with everything that you do for your Foursquare digital marketing campaign.