Use Pinterest as a marketing tool for your business

The internet has without a doubt opened up a myriad of opportunities for both small and large scale businesses. It has proved to b a reliable platform where business can reach their target groups in the fastest and most cost efficient ways through the use of social networks. Recently Pinterest has become very popular and its users have increased significantly in the short period since its launch.

Pinterest is a social photo sharing website that gives users the freedom to create and manage image collections that are centered on specific themes for events, hobbies, interests and other things. Through this concept businesses have decided to take advantage of the capabilities that putting the photos and videos of their companies on the site have from a marketing point of view.

One of the reasons that it is extremely popular as a marketing tool is the number of people who use the social network. It has millions of registered users from all over the world. The target group is diversified and falls in the age group that most businesses want to communicate to.

According to recent statistics the age groups that favor the social network are the people aged between 25 and 54. This makes it possible for a business to target both the young and old people in the society. When it comes to gender there are more women who use the site as compared to men but the ratio is slowly narrowing.

The site can greatly enhance the content discoverability of a company. This will translate to more traffic for a website and will eventually lead to increased sales. This is because more people will get to know about a company.

It can be used to understand the customers well. It has been used by companies from all over the US in such cities such as Los Angeles to effectively engage with the customers and at the same time to give a brand a human touch. It can also be used to tell a story, communicate the values of the business or convey different messages that are important and will aid in the facilitation of direct sales.

There are certain tools that are used to track traffic that are extremely beneficial. A tool like Google Analytics can be used to aid in making the marketing strategy of a company more effective. They can be used to monitor what time of day a company gets the most traffic from the website, and then a business can use this information to come up with strategies that will fully utilize this data.

Bright Age is a Woodland Hills based full-service digital creative agency dedicated to developing innovative campaigns we are proud of.