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Google Penguin And Your Businesses Search Engine Optimization

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Search engine optimization is right now more important and critical for businesses to use than ever. But Google has recently been upping their Penguin penalties for people who violate the ideas and theories behind their SEO work and more. From there, companies have seen their places plummet on Google and have found that they are very hard to search for their own businesses when it comes to finding them on Google results pages thanks to these Penguin penalties.

Penguin penalties typically come about in search engine optimization and social media marketing when people and companies try to “game” the system; that is, they set up and stuff keywords into articles and make non-sensical web pages just to get hits and web traffic. In turn, Google has turned to penalizing these people and companies in time.

As such, it is important for people in social media marketing to understand how they can optimize their websites in such a way that they need not worry about Google’s Penguin penalties and other areas that can otherwise dock a company’s standing online:

Content Truly Matters

First and foremost, it is important to understand that content truly does matter when it comes down to SEO and social media marketing. Content means providing high value, good quality content from which people can learn something, and even possibly share something as they read it and enjoy it with their friends. In doing so, when you provide this type of content, you can get quite a bit out of your website and search engine position simply through natural keyword usage.

Get Social! It Helps…

Social media marketing is huge when it comes to jumping your business up into the front page of Google. From Twitter, to Facebook, to Google Plus, it’s important to get the most out of social media and have presences on all the major social networks, so that people can find and interact with you and more. In doing so, you will simultaneously push up your position on these networks and in Google search results, as well.

Do It Right With A Professional

Whether you are hiring a Los Angeles digital marketing agency to do your SEO work for you, or you are doing it in house on your own, it’s important that you work with a true professional who understands the scene when it comes to high quality and professional SEO. In doing so, you can guarantee that not only will you not be hit with Penguin penalties from Google, but you will rise to the top of search results.

In turn, then, your business gets found, and potential customers come from all over the Internet to learn about you, your products, and what you offer. As you turn these customers into loyal clients, you can thank smart search engine optimization and wise social media marketing as major drivers when it comes to getting the most out of your online presence and space in Google and their search engine algorithms.

Convert Customers Using Psychology Through Social Media

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How many times have you looked at your business and thought about how you would like to have more customers? This can be accomplished using social media and digital marketing. Bright Age is identifying how to convert more customers using psychology. The good news is that this can be done as long as you know what you are doing.

One of the main things that you will need to do if you would like to use digital marketing is to make the customer understand that they will not have to do anything difficult or strenuous in order to get started with whatever it is you are trying to sell to them. In fact, if you state things like they will not have to pay anything for the first month you will see that more customers will be willing to try your product.

Next, try to stand for something when it comes to your company. This will help those customers that you are trying to reach relate to you. If you stop and think about it, if you are willing to donate a percentage to a certain organization then you will be able to reach a large number of potential customers and you may even reach customers that you did not even know were potential customers.

One final thought is to try different things to keep your customers on their toes. Yes, you might know that your clients really like to have consistency but you may not think about the fact that there are going to be times when they will really like to have a surprise every now and then. You can use social media or digital marketing to make this happening. It does not have to be something expensive as it is the thought that counts in the end. Just try to think about what you can do for your customers and what would make you happy. Then apply it to them.

Google Plus One for Business

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Google Plus One for Business

Some companies like Bright Age Marketing have been harping on the need to set up a Google Plus One page for businesses. In the light of what has been happening with online marketing Woodlands Hills businesses should seriously ponder over whether they should review the entire strategy.

While most businesses have understood the power of social media in Los Angeles, many have remained constrained to Facebook, Twitter and of late Pinterest. It has to be noted that effective online marketing Woodland Hills businesses and those in all other districts of Los Angeles need to capitalize on Google Plus One.

There can be several benefits of creating such a page but many businesses have been questioning or rather speculating if Google Plus is a little too late to the party. A concept that companies like Bright Age Marketing has been basing their argument on is that the two most professional social media Los Angeles businesses could benefit from are Google Plus and LinkedIn. It is not subject to any debate that these two platforms are the most professional. Most other social networks and social media are either aimed at personal networking or to create a bridge of social communication, not something diligently focused on business domains or industries.

While getting more followers, the power of brand exposure and having omnipresence in the virtual world are obvious benefits of creating a Google Plus One page for your business and its marketing in Woodland Hills, the larger picture or the larger reward is much more satiating and desirable.

Google Plus is an integral product of the Google family. Almost everyone would have seen how Google has brought together its web search, news, maps, YouTube, Google Plus and all other specific products or services onto the search engine home page. It is an initiative and a very well planned one to bring about a paradigm shift of monopoly in the world of internet.

SEO or search engine optimization is at the core of any strategy using social media for Los Angeles businesses and it is without an iota of doubt that Google plays the most extensive role in online searches. Content on Google Plus page of a business, its brand exposure and following on such a platform would invariably get more significance and promotion through Google searches and other services of the company.

A Google Plus One page of a business would get a ranking that no page of any other social network or media would ever manage to get.

Click here to set up a Google + Business Account.

Bright Age Digital Marketing Agency offers an array of customized Online Marketing services that fits your businesses unique needs. We provide service throughout the Los Angeles metropolitan area specifically Woodland Hills, Calabasas, and the San Fernando Valley.

 

LinkedIn The Largest Professional Network

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LinkedIn, The Largest Professional Network -Digital Marketing

Linkedin provides the perfect Digital Marketing tool for businesses in Woodland Hills area of Los Angeles.

Anyone who is in business is aware of the power and importance of networking with like minded people. Facebook and other Social Media sites are great for people to keep in touch and join groups associated with their particular hobbies and interests. Professional people now have their own particular social media site and it is called Linkedin.

Linkedin provides the perfect platform to both network and find business partners. Lets assume that you are involved in Digital Marketing and live in the Woodland Hills area of Los Angeles. If you want to meet up with other professionals in this area, you can go to Linkedin and check out the profiles of other members that match your criteria. You can then interact with them and exchange ideas and perhaps team up with them.

If you are involved in another field of business, it may well be that you are looking to engage the services of someone in Digital Marketing that is based in Woodland Hills,Los Angeles. You can then contact them through Linkedin and see if they match the profile that you are looking for.

In the past people exchanged Business cards and hoped to network in this way. However, with the advent of Linkedin, you can now network worldwide without having to leave your office. The Power of Linkedin means that you can have access to the largest professional network in the world by simply accessing the internet.

When you are looking for any sort of Digital Marketing in Woodland Hills,Los Angelesyou can find it with ease. Previously, you may have found the website of a company that you liked and would have contacted them formally. With Linkedin, you can check out the profile of the main players and contact them in a more informal relaxed way before you decide if you want to work with them.

The power of Linkedin gives you access to almost free advertising for your company or services. As long as you get your profile right and can get your key message across, you can pick up a lot of business and useful contacts. By Harnessing the power of Linkedin in this way, your business can expand in ways that you never thought possible.

 

Whether you operate in Woodland Hills,Los Angeles or any other part of the modern world, you really need to avail yourself of the power of Linkedin.

The Importance of Digital Marketing for Your Business

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There are few things as important as having a great presence online to interact with your customers and provide all of your services in a way that is easily and widely acceptable. Many Los Angeles based business have found that a great online presence can in fact almost replace a word-of-mouth or print campaign. Not only in the importance of digital marketing so great these days, it’s more than just influential; it’s also a necessity. Businesses that don’t have an online presence will find that is very difficult to be able to reach many new customers without hitting the pavement hard or doing some other tactic that will actively reach out to customers. Many times, this just isn’t the best method and will find a large potential audience passed up. Having an online presence and strong digital marketing campaign will have customers looking for you instead of the other way around. This has become the preferred method for attracting and reaching new customers the world over.

For businesses located in and around Woodland Hills, digital marketing can be a great way to cut down on costs and to attract more people to their services. There isn’t a lot around the Woodland Hills are except houses and businesses, so aside from going door-to-door or sending out blast email, there really isn’t a way to get your business out there in people ears and on their minds. This is the struggle without an effective digital marketing campaign. With so much of our lives on the internet today, it’s very difficult to reach a wide variety of people just by promoting yourself on the street. Many more millions of people surf the internet in the privacy of their own homes every day than brave the cold streets of Los Angeles, so reaching out the larger market is a necessary step in attracting more customers. Digital marketing campaigns have the potential to reach an exponentially larger amount of people versus word-of-mouth promotion or paper fliers. These customers are more likely to be interested in your company because they are looking for you, instead of you looking for them. This is one of the most effective and beneficial positives about a digital marketing campaign.

It can be a very difficult road for a company to start at the ground level and attract customers and become profitable. Without a strong digital marketing campaign, it’s almost impossible to have a great thriving business. The internet is such a necessity these days that not making that pert of your business available is sure to cut off a large portion of potential customers. Having an online presence is absolutely essential for and Woodland Hills or Los Angeles based business, and it’s evident everywhere you look. Business need to be accessible to their customers so that they are able to reach their audience in ways that they may have never thought possible before. This is the method that many profitable and successful businesses have found to get their message across, attract customers, and make the most profits that they can.

Using Yelp to Market Your Business

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Finding an appropriate way to market your business online can be difficult for some to thoroughly grasp. There are many factors that can cause a business to go from great to not so great, and just as many ways to go from a large online presence to a minimal, unsuccessful one. One of the best ways that many businesses have found to market their business online is through the use of many different social sites such as Facebook, Twitter, LinkedIn, Yelp, and Pinterest. All of these sources are great ways to connect with customers in a way that is sure to open a lot more possible doors. There are a range of methods that any business can use in order to attract more customers; here, you’ll find some of the best ways to use Yelp to market your business online.

For many Los Angeles based businesses, it’s important to be able to market your online business so that they can reach as many customers as possible. There is a large customer pool that can be attracted simply by coming up with the right marketing methods. Using online services such as Yelp!, a site that is dedicated to the social aspect of finding things to do in your city, can be as influential and necessary as starting the business itself. For many Woodland Hills business using Yelp, it is extremely beneficial to be able to use the web service in aspect like posting comments and reviews on similar businesses. This not only makes your business more accessible, but also will attract customers on the profiles that you post on. After adding your business on Yelp’s business site (http://biz.yelp.com) you can also post discounts and announcements for your establishment. Keeping your customers engaged and interested on what you’re doing, recent promotions, and special deals will have them anxiously lining up to be a part of whatever your establishment is doing. Engaging your Yelp customers by actively asking for reviews and feedback is another way to connect to your customers in a way that is mutually beneficial; not only will new customers look and see what your establishment has to offer, but you will also find out what you may need to improve upon in order to keep some other customers. All of this works to build your network around your establishment and become a great, profitable business.

Not only is making a profitable business difficult without your customers, it may just be downright impossible. One way to attract many customers is by using great online methods such as Yelp, making a way that new customers can easily find your business and find out what your business is all about. This is a great way to spread the word about your Woodland Hills business, all while making an effective digital marketing campaign. With the right tools at your disposal, you can go from a relatively unknown company that is still looking for customers, to a company that is reaching and bringing in new customer each and every day.

Bright Age is a Los Angeles based full-service digital creative agency with professional experience in online and social media marketing.

Use Search Engine Optimization to Attract Customers Organically

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Strong search engine optimization is crucial for the success of your businesses website. One of the most important tools used by marketers, businesses and individuals to market their products, reach their customers and interact regularly is the internet. This powerful medium of communication and interaction is one of the best ways and one of the most affordable means by which small businesses and all other businesses can advertise their products, market their services and promote their brands. This basically is one of the most effective means of advertising and is very reliable because it reaches out to a large community of internet users with millions of potential consumers. It is much cheaper in Woodland Hills to make use of the internet so as to get organic results rather than paid up advertisements or placements.

In order to get organic search results using search engines, a business will need to market using SEO friendly processes. There are various procedures and if properly applied will see a business make the top ten list on the first page of search results generated by an internet search engine. When coming up with such a strategy, it is important to consult an internet marketing professional in order to come up with a successful strategy. Businesses within the city of Los Angeles will be well advised to consult a local internet marketing professional in order to successfully launch their online marketing campaign.

The first step basically is to come up with a professionally designed, attractive and presentable website. A web design firm can be contracted to develop such a website. The costs are within reasonable limits and will usually include design of logos, placement of products, texts and presentation of various designs so that a final product is adopted. A successful campaign leading to organic results will include the identification and use of certain keywords within text contained in the website. The keywords are important and can be formulated by brainstorming, discussion and trials between the business owner and the internet marketer.

It is important to also make use of other practical internet tools such as links. There are various types of links such as back links, inbound links and internal links. Back links redirect traffic to a particular website from other websites. Internal links will link the different web pages within a website. All these links are important and the more links, the better but for as long as the links are of great quality. All these services will help improve the organic results using search engines and can be affordably provided by Los Angeles internet marketers.

Bright Age is a Los Angeles based full-service digital creative agency specializing in social media management and search engine optimization.

The Power of Having a Well Designed Website for your Business

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If you live in the Woodland Hills area and own a business you should know that you need a great site to make more customers come to your door. The fact is that creating a website that stands out helps attract people to your business. If you do not have a stunning webpage people may skip over you and go to a competitor in the area that has a much better page than you do.

Having the Best Website

Making sure that you have a great website is important. You will want to make sure that your website includes everything there is to know about your business. You will want to make sure that it is not too overpowering yet strong enough to attract people. Stay away from flashing lights and loud music and focus more on featuring what your business is about. It is key to have a stunning background design but if you overpower the design you will not make any new customers. Make sure that you have things included in your design like customer reviews, product lines, and contact information. Make sure that you keep all of this up to date to help clients and potential customers learn all about your business, what you offer and how to contact you.

Getting the Best Web Design

To make sure that your Los Angeles business is great you will want to make sure that you have a quality website. To do so you can create your own web design or you can hire a company that can do it for you. Many people and businesses choose to hire someone to do their web design for them. That way you will know that everything is taken care of and your website will help to draw people in. When you look for a company make sure that you check out many different web design companies. Check for the best price as well as looking at their portfolios. This can show you what kind of design the company can do and how well it will look. Also speak closely with the web design company to make sure that you find what you are looking for in your business design.

Make sure that you consider getting a website and one with a design that pops. You want to make sure that you attract as many people as you can and with a great website you will have no trouble doing so.

Bright Age is a Los Angeles based full-service digital creative agency dedicated to developing online marketing strategies we are proud of.

Use Pinterest as a marketing tool for your business

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The internet has without a doubt opened up a myriad of opportunities for both small and large scale businesses. It has proved to b a reliable platform where business can reach their target groups in the fastest and most cost efficient ways through the use of social networks. Recently Pinterest has become very popular and its users have increased significantly in the short period since its launch.

Pinterest is a social photo sharing website that gives users the freedom to create and manage image collections that are centered on specific themes for events, hobbies, interests and other things. Through this concept businesses have decided to take advantage of the capabilities that putting the photos and videos of their companies on the site have from a marketing point of view.

One of the reasons that it is extremely popular as a marketing tool is the number of people who use the social network. It has millions of registered users from all over the world. The target group is diversified and falls in the age group that most businesses want to communicate to.

According to recent statistics the age groups that favor the social network are the people aged between 25 and 54. This makes it possible for a business to target both the young and old people in the society. When it comes to gender there are more women who use the site as compared to men but the ratio is slowly narrowing.

The site can greatly enhance the content discoverability of a company. This will translate to more traffic for a website and will eventually lead to increased sales. This is because more people will get to know about a company.

It can be used to understand the customers well. It has been used by companies from all over the US in such cities such as Los Angeles to effectively engage with the customers and at the same time to give a brand a human touch. It can also be used to tell a story, communicate the values of the business or convey different messages that are important and will aid in the facilitation of direct sales.

There are certain tools that are used to track traffic that are extremely beneficial. A tool like Google Analytics can be used to aid in making the marketing strategy of a company more effective. They can be used to monitor what time of day a company gets the most traffic from the website, and then a business can use this information to come up with strategies that will fully utilize this data.

Bright Age is a Woodland Hills based full-service digital creative agency dedicated to developing innovative campaigns we are proud of.