Market Research
We provide in-depth market research and analysis to gather insight into the industry to ensure that your marketing efforts outshine competitors.
Before starting any project, Bright Age conducts comprehensive market research to gather both qualitative and quantitative. This includes a competitive analysis, defining who we are trying to reach, and what channels we will use to target your audience.
We will gather, analyze and interpret information about your market from the past, present and future to find key characteristics of your potential customers. To leverage those strategic insights for your brand’s growth, our marketing and research experts will further aide you in your target market, from customer loyalty to brand awareness, and more.
Competitive Analysis
We conduct competitive analysis for your industry to build knowledge, guide intention, and validate our process through objective examination. Bright Age will look at other top brands within your industry to make notes of their social media posting strategy, followers and growth, and hashtags. After gathering the facts, Bright Age will innovate a custom model that fits your company’s brand.
Target Audience Demographics
Not everyone uses social media in the same way and for the same reasons, so it’s important to understand your customer in order to create a successful social media marketing campaign. With the help of data tools like Sprout Social, Google Analytics, and AdWords we can determine the size of your target audience, location, age, interests, income, and much more. With outlined demographics, we can tailor our social efforts to have the correct tone of voice, branding, and overall clearer marketing objectives.
Defining Social Media Platforms
Facebook, Instagram, LinkedIn and X each have unique online communities which is why it is critical to distinguish who your audience is. Through our comprehensive competitive analysis and outlining your target audience, we determine which platforms are right for your growing company.
The Platforms
- Facebook: With 1.9 billion monthly active users, your business definitely wants to be active and engaged on your Facebook Business page. Attach a face, name, and personality to your brand and build a loyal following.
- Instagram: Allow your followers to get to know your brand through your photos and videos. This image-centric platform promotes discovery allowing businesses to gain new potential customers through the use of hashtags and geolocation tags.
- LinkedIn: LinkedIn caters to a more professional online community. Reach other professionals in a dynamic setting that allows for networking and industry news.
- X: Effective engagement on the platform creates the opportunity to gain more followers and traffic towards your website. This “in-the-moment” channel keeps your brand’s community up to date.
