Digital Strategy and Execution
Our team of marketers develop and execute customized digital strategies to reach the goals of your business.
Our Experience
By working with a wide variety of clients, we have gained an understanding of how marketing to each brand’s audience can differ significantly. We’ve capitalized on the power of social media and digital marketing to drive in-store foot traffic, increase website visitors, grow brand awareness, gain B2B client leads, and more.
Our Process
No client is the same, so we don’t treat them as such. We don’t slap templates off the production line, but instead develop a strategy customized towards your business. We audit your company, research the industry, identify goals and objectives, launch all elements of the digital campaign, and provide comprehensive reporting to allow for feedback and optimizations moving forward.
Our Process for Digital Strategy and Execution Customized for Your Business
Digital Marketing Audit and SWOT
Before to beginning any campaign, we perform an in-depth analysis of your business and its current digital marketing footprint. We have open discussions to better understand your company. We perform an extensive analysis to identify company strengths, weaknesses, opportunities, and threats, in order to set goals and cater towards specific objectives.
Comprehensive Research and Analysis
After gaining an understanding of your business, we research your industry and identify what creates success in your field. We thoroughly research the types of content and branding that are ideal for your business, as well as determine the proper frequency and industry averages for how often and how much to market.
Key Performance Indicators and Strategy Goals
Each campaign has a unique objective, and we identify which key metrics accomplish the goals of your business. If you want to work on brand recognition, we run campaigns designed to gain followers, if you want to work on customer service we design campaigns around post engagement, or if you want to drive direct online sales we run clicks to website campaigns.
Management and Execution
The launching of a campaign is important, as every post scheduled and dollar spent must be carefully monitored to make sure it is reaching the right audience and receiving a positive response from them. Our internal team of college-educated marketers continually has a close eye on all of our posts and ads, monitoring the effectiveness and evaluating the results.
Measure and Report
Transparency is paramount to our client relationships. We fully disclose to you the results of the campaign with a detailed analysis, along with optimizations and objectives to help improve the campaign. We are able to see what worked during the previous month and use that information to create an even more successful plan for the next month.
Feedback and Optimizations
It is our goal to continuously grow your brand and drive results, and we push the limits to reach that success. After each campaign, we take the time to discuss with you the highlights. We gather reporting to better understand the results and why they happened. Then we relaunch the campaign based on the feedback from our clients and the most successful elements of the previous campaign.
