The Importance of Responsive Web Design in an Online Marketing Strategy

Responsive web design is an integral part of a company’s success. Whether businesses realize it or not, web design can make or break your company. People may ask how improving your web design will grow your business but hundreds of studies show that keeping your website up to date and modern will generate more traffic and interaction. These four tips can vastly improve your online marketing strategy and working with an online marketing agency can help steer you in the right direction

Navigation

Navigation is arguably the most important online marketing strategy. In today’s society, people like everything to be quick, efficient, and convenient. Most people will not spend more than a few minutes on a site. Therefore, the website must be easy to navigate and user friendly. A tip to improve the navigation on your site is to add tabs on the website so users can find the topic they are looking for faster. In addition, websites should look and navigate simply so anyone at any age can log on and travel through your site.

Reading Patterns and Search Engine Optimization

Search Engine Optimization and reading patterns are also very important when designing a website. When users are reading through a website, it is imperative to not clutter the page with unnecessary details, have the most important information first, and make sure your site reads normally (left to right, up to down) which means the most vital information is at the top. Reading patterns relate to SEO because placing the most important information at the beginning of your page will also improve SEO. More ways to improve SEO would be to use proper meta descriptions, tags, and URLs and a social media agency can help in executing this appropriately.

Branding

Businesses must stay consistent in the branding of their website. It is necessary for businesses to have their logo on every page of their site so that users can recognize the brand. In addition, businesses must always relate the content on their site to their overall brand. For example, if a website has two unique articles, they still have to relate back to the original brand even though the articles are different. Keeping that consistency with your brand will help users better understand your company and maintain interaction.

 

Trustworthiness

Websites must convey trust and professionalism in order to convert customers. If a website appears unprofessional and cheap looking, customers believe it is a scam and do not return to the site. Websites look cheap if they have cluttered pages, lousy quality pictures, and if it is poorly laid out. Consumers want to see professional websites that took time, money, and talent to create. Building trust among your customers plays a very important role in the success of your marketing campaign.

Businesses must never forget the importance of responsive web design. Many businesses overlook web design however, a strong website can convert customers and improve traffic to your site. Utilizing these four tips with help from an online marketing agency can help your business greatly.

The Importance of Responsive Website Design in 2014

While responsive web design has been a fairly regular part of many companies’ web protocols for years now, the term itself is still just beginning to enter mainstream language (i.e., language for “non-techies”). For this reason, many smaller businesses, new startup businesses, personalities, and web do-it-yourselfers still do not realize just how important responsive web design is in the global online marketplace today. This short post will discuss what responsive website design is, how it works, and how to implement it for your own individual or company website.

Responsive Website Design Defined
In a nutshell, this term refers to a type of web design that optimizes the viewer’s online experience – regardless of what type of device being used. So for viewers using a smart phone, they might be viewing your website on a very small, narrow screen. Tablet viewers might see your site on a slightly wider, larger screen. Laptop and desktop users will see still a different view of your website than those browsing on a tablet or smart phone. But in all cases, with responsive website design, your site will display beautifully and professionally.

Introducing “Fluid Grids”
Responsive web design creator Ethan Marcotte introduced his idea through the creation of something called “fluid grids.” Fluid grids permit a website to flow seamlessly through a number of different formatting options – accomplishing this through cutting-edge proportional formatting that will automate your website to adjust perfectly to the viewer’s device screen. Never again do you have to be sure to pull up your website on several different browsers, in several different versions, on several different screen sizes, to be sure you haven’t missed any layout errors. Fluid grids, combined with liquid layouts that expands or contracts with the size of the page grid, now accomplishes this for you.

Why Hire a Professional Website Design Firm
There are so many packages on the market today that it can be a tough sell to believe you need to hire a professional website design firm to build your website for you. But companies like Bright Age Digital Creative Agency, a los angeles website design company, are slowly but surely overturning that trend through application of responsive web design for satisfied customers. There is a disconnect today between “web design” and “web maintenance.” It is still entirely possible for a company such as Bright Age to design a responsive website for a platform that allows for easy maintenance of commonly changed elements such as text (for instance, when a website owner or user wishes to share a new blog post with readers). Having a professional firm build your site ensures it will display perfectly on all screen sizes – then you can contract separately for a maintenance package, or take over maintenance using your in-house web staff.

Selecting Your Web Designer
Whether you are seeking a los angeles website design company or you are located somewhere else, the good news today is that location doesn’t have to be a hindrance. The nature of all things “web” is that all the work can be completed remotely through the use of technology. You can hire a company around the country or the world – what is important is to select the best web design firm for your needs.

Creative Modern & Beautiful Website Design in Los Angeles

Web design evolves like an Internet fashion statement. In one year, a site may change twice monthly with new updates and features that compel users to visit more often. One of the major changes recently for most site masters was the switch to responsive design. With the advance of mobile technology, Internet users visit sites and view content from all angles, and site design has gradually gravitated towards being ever-present and visually stunning. In Los Angeles, there’s no end to the list of creative sites using edgy web design to bring in new traffic every day. It’s clear that CSS is an art-form, and if you can master all the delicacies of digital age programming, your web design will be all the better for it. These are some of the top trends for website design in Los Angeles and beyond.

Go BIG with Typography

If you visit any of the recently launched websites, you are sure to see some big text and bold messages in custom typography. They just won’t go away either and reinforce a message on each page. They are the first thing that visitors see, and the text message is likely to stick with them as they browse. The key to using BIG BOLD TEXT is to keep the message simple while throwing in some creativity. Most big text messages are also displayed over a bright color theme or a visually stunning image. One example of creative southern California website design using this feature is USC Reader with it’s large directives, “Choose,” “Collect” and “Read.” It’s simple but effective website design that provides an incredible research function for students.

The Visual First Impression

Most sites today are using big text and high resolution images that can scale depending on the screen size of the viewer. This is a big part of responsive design, and it’s quite a terrific way to help visitors associate symbols with motivating call-to-action keywords. The “big image” approach has to use visuals that are breathtaking, different, symbolic or unique in some way. One Los Angeles website design company used stunning pictures of olive fields to invigorate visitors to California Olive Ranch. When partnered with big text and links, visitors can click on the images to learn more about what’s in the specific image.

Motivation with Presentation: Motion

Another trend for modern website design in Los Angeles is motion. Sites are utilizing big text, big images and moving presentations that are taking images and exploration a step further. While simple sliders and fade-in animations may excite visitors, there’s nothing like a visual presentation that actually falls into place or pans across a city street in high resolution with an edgy typography overlay. This content is more like sophisticated video technology that provides exciting movement to the screen and introduces a type of story for the landing page that customers can relate to and even participate in. A professional web agency Los Angeles service can create all kinds of edgy designs for your business using these animating video methods.

Building a Narrative for Visitors

One of the big industries in Los Angeles is fashion. With any boutique or designer store, telling a story about the clothes and the people who wear them is essential to selling products. Multiple companies have utilized southern California website design techniques to sell a specific story to their customers with southern California website design techniques. Stories can involve people, places, animals or things in such a way that reaches out to the target audience and pulls them into the graphic being presented to them. You can get help from a Los Angeles website design company to create an award-winning video or interactive web design technique that will bring your visitors into your story.

Sleek and Simple

Even with more complicated web design, the message can get lost. That’s why it’s so wise to utilize simplicity in website design as well. You definitely don’t want a cluttered landing page that will confuse visitors into going somewhere else. A web agency Los Angeles service can provide excellent programming that is simple and stunning without adding in too much busy images and text. The key is to draw the eye exactly where you want with the right text to produce a feeling in your visitors that makes them want to explore further. One web agency Los Angeles service utilized this idea with their creation of easily navigated online sites for local businesses like Bion Lab.

Modern trends are focusing on bigger and more crystal clear designs that respond to mobile devices and motivate visitors to interact with content. Multiple businesses are using modern website design in Los Angeles to bring in new visitors and keep previous customers coming back for more. One Los Angeles website design company that has provide modern web design for years is Bright Age. They have affordable web design packages and a team of highly motivated artists and programmers who bring ideas to life on the web every day.

The Power of Having a Well Designed Website for your Business

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If you live in the Woodland Hills area and own a business you should know that you need a great site to make more customers come to your door. The fact is that creating a website that stands out helps attract people to your business. If you do not have a stunning webpage people may skip over you and go to a competitor in the area that has a much better page than you do.

Having the Best Website

Making sure that you have a great website is important. You will want to make sure that your website includes everything there is to know about your business. You will want to make sure that it is not too overpowering yet strong enough to attract people. Stay away from flashing lights and loud music and focus more on featuring what your business is about. It is key to have a stunning background design but if you overpower the design you will not make any new customers. Make sure that you have things included in your design like customer reviews, product lines, and contact information. Make sure that you keep all of this up to date to help clients and potential customers learn all about your business, what you offer and how to contact you.

Getting the Best Web Design

To make sure that your Los Angeles business is great you will want to make sure that you have a quality website. To do so you can create your own web design or you can hire a company that can do it for you. Many people and businesses choose to hire someone to do their web design for them. That way you will know that everything is taken care of and your website will help to draw people in. When you look for a company make sure that you check out many different web design companies. Check for the best price as well as looking at their portfolios. This can show you what kind of design the company can do and how well it will look. Also speak closely with the web design company to make sure that you find what you are looking for in your business design.

Make sure that you consider getting a website and one with a design that pops. You want to make sure that you attract as many people as you can and with a great website you will have no trouble doing so.

Bright Age is a Los Angeles based full-service digital creative agency dedicated to developing online marketing strategies we are proud of.