Important Facebook Facts for Marketing Brands

Facebook is an important marketing platform for brands for a multitude of reasons. Facebook has great marketing capabilities and can reach a broad range of people. Overall, Facebook is a powerful marketing tool for brands looking to build their online presence, connect with customers, and drive sales. A Facebook marketing agency can be helpful when using Facebook to market to consumers.

1. Facebook is the largest social media platform in the world, with over 2.9 billion monthly active users.

Facebook’s massive user base, range of features, accessibility, advertising capabilities, and innovation have all contributed to its position as the world’s biggest platform. Facebook may not be the booming social media of the moment, but it has had a constant upward trend. Having a presence on this platform allows your brand to reach billions of users.

2. Facebook users spend an average of 30-40 minutes per day on the platform. Facebook is above all other social media platforms in this aspect. Americans spend more time on Facebook per day than on other social media platforms.

3. Facebook offers a variety of advertising options, including sponsored posts, video ads, carousel ads, and more.

These are just some of the many advertising options available on Facebook. Each option has its own benefits and can be tailored to meet the specific needs of a business and its target audience. Facebook’s ad targeting options are highly sophisticated, allowing brands to reach specific audiences based on demographics, interests, behaviors, and more.

4. Facebook’s algorithm prioritizes content that generates engagement, such as likes, comments, and shares.

The algorithm considers a wide range of factors to determine which posts are most relevant and engaging to each user. The algorithm is designed to provide businesses the opportunity to reach their target audience through paid advertising. Understanding how the algorithm works can help businesses create content that is more likely to be seen and engaged with by their target audience.
5. Video content performs particularly well on Facebook, with videos receiving more

engagement than any other post type.

Video content on Facebook is highly popular and can be an effective way for your business to reach your target audience. By creating video content that is optimized for the Facebook platform, businesses can reach a wider audience and connect with potential customers in a more engaging and effective way.

6. Facebook has faced criticism over data privacy concerns and has implemented a range of measures to address these issues.

Facebook has implemented a range of measures to address data privacy concerns and improve user trust in the platform. Facebook has introduced new tools and features that give users more control over their data, including the ability to review and delete the information that Facebook collects on them.
7. Facebook regularly updates its algorithms and policies, so it’s important for brands to stay

up to date with these changes to ensure their marketing efforts remain effective.
Your brand can ensure that your marketing efforts align with Facebook’s latest algorithms and policies by keeping up with Facebook. Brands can stay informed by regularly checking Facebook’s newsroom, following Facebook’s official blog and social media accounts. A Facebook marketing agency, like Bright Age, is a helpful tool when it comes to this.

Social media marketing agencies are informed on Facebook’s algorithms; they can help to improve the reach and effectiveness brands want to have. Facebook is an essential platform for businesses to market to multiple audiences. Its advertising capabilities, analytics tools, and integration with other platforms make it an important part of many businesses’ marketing strategies.

5 Tips to Reach Your Audience with the New Facebook Algorithm

Despite being originally formulated as a social network, Facebook has evolved into an influential platform for companies to reach large audiences. With 1.5 billion active users per day, the new Facebook algorithm makes it easy for your content to be drowned out. Let’s look at ways to improve your social performance and grow your community by learning about Facebook’s algorithm. 

In January 2018, Facebook announced new changes that would prioritize content that sparked conversation and meaningful interactions between users.

“As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people.” – Mark Zuckerberg, CEO

As this new update has been implemented, companies have faced many challenges when attempting to reach users. However, you can beat the algorithm with these 5 tips in order to reach a wider audience and effectively distribute your content.

 

Be a Conversation Starter

Facebook places value on posts that cause interaction. Tailor your content to start conversations between your followers and other users. You want people to stop, interact and share.

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Focus on Your Audience

Your content should always be tailored to fit your specific audience. Your identity should be built on your brand, appealing to a specific audience you want to form a community around. 

 

Use Visual Content

60% of marketers believe visual content is essential for their social media strategy. Having visually appealing content makes your post stand out in people’s already crowded News Feed. Facebook posts with images get 2.3 times more engagement compared to those without. Posts that get more engagement will be elevated in the user’s feed. 

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Use Newer Features 

Although Facebook has yet to confirm it, many believe posts using newer formats are prioritized in the News Feed. Using live stream, 360 video or Facebook stories may give your post added awareness.

 

Track your Content Performance

Hiring a social media marketing company can help you understand the performance of your posts. They can help you understand how your different content pieces are performing compared to each other and how to increase your engagement. 

Since Facebook’s algorithms might be overwhelming for you to learn, it’s in your best interest to work with a social media marketing company. Bright Age Digital Creative Agency has a strong background in Facebook marketing and content creation that will help your company rise above the algorithm. Our team can help you create content that engages users and ultimately fosters a community.