How Social Media Impacts Every Part of Your Business

Social media can undeniably impact modern business strategy powerfully, especially when it comes to companies interacting with their customers. Before social media, we thought of advertising as billboards or magazines, which didn’t allow for the immediate consumer response like social media does. Social media has affected businesses, ranging from customer engagement to product development. Professionals highlight that social media’s influence on society is as fundamental as gravity’s pull on Earth. It has evolved from a mere luxury to an essential pillar of modern business. It is crucial for brands to harness what social media has to offer.

Customer Engagement and Brand Awareness

Today, businesses have unprecedented access to their target audience thanks to social media. Whether it be LinkedIn, Instagram, Facebook, TikTok, or X (formerly Twitter), these apps allow companies to contact their consumers directly. This access has opened new doors for things like brand loyalty, addressing concerns, sharing updates, and showcasing new products straight to the customer’s phone screen. The key to letting these facets improve your business is utilizing them authentically. Gone are the days of faceless corporations; today’s consumers crave genuine interactions with brands, which is simpler than you think. By humanizing your company’s online presence, you can create meaningful connections with your audience. It takes creativity and originality.

An excellent example is the skincare and beauty brand “Glossier.” Part of the brand’s rise to fame was because it used real people and customers in its advertisements to showcase its products. They didn’t use beauty models with professional lighting or airbrushed technology like many competitors in the industry. This image gave them the reputation of being “real and down to earth,” making them more authentic, likable, and profitable. Other forms of “realness” can include sharing behind-the-scenes content or even humorous posts to allow audiences to feel like they have a closer affiliation with the brand.

Influencer Marketing

One of the most significant developments in the social media marketing landscape has been the rise of influencer partnerships. These collaborations leverage the trust and following that influencers have already built with their audiences. It’s a modern form of word-of-mouth marketing. Consumers grow to trust influencers like their friends- they believe their testimonies. Influencer marketing can take many forms, from sponsored posts to product reviews or long-term brand ambassadorships. The key is to find influencers whose values and audience align with your brand. These partnerships can significantly boost brand awareness and credibility and drive direct sales when done right.

An example would be an influencer, Sarah, who gives her followers a unique discount code, “SARAHFIT20,” for 20% off their first FitFlex purchase. Sarah’s posts reach 400,000 followers, and 40,000 users visit FitFlex’s website using Sarah’s custom link. 4,000 people use the discount code to make a purchase. If the average order value is $80, the total sales generated is $320,000. This partnership drives immediate sales and increases brand awareness and credibility for FitFlex among Sarah’s engaged fitness-focused audience. New customers unlocked.

In contrast, the 2023 collaboration of transgender influencer Dylan Mulvaney and Bud Light proved a different outcome regarding influencer partnerships. This collaboration angered the far-right conservatives so much that they decided to boycott the brand. Two weeks later, their sales were down by 17%. Their parent company (BUD) fell 20% because of investor fears. To anticipate such outcomes, Wall Street investors and analysts must monitor successful and problematic trends.

Refining Product Development

Valuable insights can be gained from social media and directly inform your product development process. Customer feedback, both positive and negative, highlights areas for improvement and can inspire new features. Some companies even use social media polls or surveys to gauge interest in potential new products before committing to full-scale development.

This can be super helpful in creating products that better meet customer needs and foster a sense of involvement among your audience. Many consumers now prefer to reach out to brands via social media rather than traditional channels like phone or email. When customers feel their voices are heard and valued, it strengthens their connection to your brand. Listen to them; social media makes it easy.

However, careful management is required to address potentially harmful situations in a public setting. By handling customer service issues effectively on social media, you can turn potentially harmful experiences into positive ones, demonstrating your company’s responsiveness and dedication to customer care. Doing this will give your brand a great look and help it gain respect.

Recruitment and Employer Branding

Beyond customer-facing applications, social media is crucial in recruitment and employer branding. Platforms like LinkedIn are obvious choices for professional networking and job postings, but even more casual platforms can be leveraged to showcase your company culture and attract top talent.

By sharing content that highlights your workplace environment, employee success stories, and company values, you will build a strong employer brand that attracts like-minded individuals to your organization.

Measuring ROI and Performance

One of the most significant advantages of social media marketing is the ability to measure and analyze performance in real-time. Unlike traditional marketing channels, social media provides detailed metrics on engagement, reach, conversions, and more.

This wealth of data allows businesses to continuously refine their strategies, allocate resources more effectively, and demonstrate the ROI of their social media efforts. By setting clear goals and KPIs, you can track your progress and make data-driven decisions to improve your social media performance over time.

Bright Age

Partnering with a dedicated agency like Bright Age Creative can make a significant difference. With our specialized expertise and up-to-date knowledge of platform algorithms, trends, and best practices, Bright Age can help businesses harness social media’s full potential.

From developing a comprehensive social media strategy tailored to your unique business goals to creating engaging content, managing influencer partnerships, and analyzing performance metrics, Bright Age offers the tools and insights needed to elevate your social media presence. Our team can help you cut through the noise, reach your target audience more effectively, and translate social media engagement into tangible business results.

The Newest Social Media Platform

The newest social media platform, Threads, has taken the world by storm accumulating over 100 million new users in the first week of release, but what is Threads and how does it work? 

the newest social media platform - meta

Created by Mark Zuckerberg, Threads is an app built by the Instagram team allowing people to join public conversations and share text updates and thoughts. As it can be directly connected to an Instagram account, when you sign up there is an option to connect with everyone you already follow. This feature helps ease your way into the app as you will already follow some familiar faces and will not have to go searching for every fellow friend. While this information transfers over to the app, a link to your Threads account will automatically appear in your Instagram bio. This way, anyone that follows you on Instagram can go ahead and follow you on Threads as well. It is a great feature, especially for celebrities, helping fans and people avoid following fake accounts. The link is removable if you wish. 

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Like Instagram, interacting with posts takes the same formatting on Threads. There is a heart icon to like a thread, a quote bubble to reply to a thread, a repost button, and a share button in the form of a paper airplane icon. 

There are a few other features that transfer between both social platforms. For example, if you are verified on Instagram, you will be verified on Threads. Blocked accounts on Instagram will carry over as well. You can also share your threads to your Instagram story, really connecting the two platforms. Finally, your feed consists of threads from people you follow as well as recommended content from new creators.

There has been quite some talk about how similar Threads is to the already popular social platform, Twitter, now X. While they are similar in nature, there are differences among both of them. Threads allows users to upload 5 minute videos as opposed to Twitter allowing 2 minute and 20 second videos. Also, Threads does not limit how many posts users can read per day. On the other hand, Twitter offers direct messaging, trending stories, and hashtags while Threads has not yet been updated with those features. 

What does Threads mean for brands and companies? 

There is no telling what the future of the app looks like, meaning that as Threads is new to the scene, it is important for brands to stay up to date with constant threading because it could potentially be the next big app. 


Currently, there are no ads or any type of monetization features, so the only way for brands to effectively utilize the app is through growing a follower base. Since Threads is surrounded around sharing thoughts and ideas, being personable and connecting to your target audience is necessary to grow your follower base. Threads opens up the opportunity for brands to share their voice in a more informal light and let their personality shine through. There is also a chance to end up in anyone’s feed because of the recommended content feature, so posting threads could lead to new followers and engagement. In just the first two hours of the release, it hit 2 million user sign ups meaning there are millions of new people that could potentially stumble across your brand. When you understand your brand image and what message you want to get across, start threading and grow your audience!

Threads is the talk of the town and you don’t want to be out of the loop. Whether you are a brand, company, or just casually want to thread about your day to day thoughts, hop on over to the app and play around until you get a grasp about what Threads has to offer. There are sure to be more software updates and features in the future as the app is in its learning curve, so stick around and find out what the newest social media is all about!

Types of Businesses That Must Have a Social Media Presence

As we continue to move through the digital era, the world constantly brings us new and long-lasting technological advancements. It is crucial for many businesses to take advantage of what these new technologies have to offer. However, establishing a grounded social media strategy in 2020 and for the years to come may be challenging if you do not know where, how, or when to start. If you are a business struggling to find your presence in social media and networking online, it may be time to contact a social media management agency, like Bright Age, to help you navigate your way through the digital era. We have the knowledge, tools, and team you need to help expand your reach. Many types of businesses must have a social media presence, which is why we have highlighted some ideas of why a social media presence is important to better your understanding of how you may start to incorporate one into your brand.

Entertainment

The entertainment industry is incredibly intricate. As consumers, we consistently rely on the industry’s social media presence to update us on the news revolving around the world of celebrities, award-winning movies, the latest dramatic scene in our favorite show, and much more. Not only do we as consumers rely on the entertainment industry to update us, but social media is the easiest and most reliable way to get this information. Social media marketing makes it possible for your brand to be reached globally. For instance, 90% of Facebook’s daily active users come from outside of the U.S. This alone is a vital piece of information on why the entertainment industry should have a social media presence. Social media gives you the opportunity to expand your reach, incorporating many cultures into your brand. One client of Bright Age, Galaxy Theatres, has definitely seen the impact social media has on the entertainment industry. Bright Age manages all of their social media networks, continuously releasing fresh and exciting content for the fans to engage with.

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Food

In one way or another, we have all posted a picture-perfect photo of our food on social media. Although those photos are always fun to share with friends and family, many food businesses must have a social media presence in order for their company to thrive. The food industry does a lot of marketing throughout the world on social media. A great tip to increase engagement and promote your brand is posting fan photos. Tell your customers to use your hashtag so they can be featured on your Instagram. This boosts community management in a fun, simple way. Another tip is using social media to promote deals or rewards programs that are going on throughout the company. The food delivery service is very popular right now, so promoting take-out deals on social media is a great idea as well. As previously mentioned, consumers are constantly relying on social media as their main source for learning about topics of interest.

Retail

Retail stores vary from small clothing boutiques, to fine jewelry shops, to large department stores. It is one of the largest industries in the world. At times, it may be difficult to keep these businesses afloat, considering how competitive the industry is. That is why it is essential for these businesses to have a social media presence, which is where a social media management agency comes in to take care of all your social media needs. Much like food businesses, retail stores can post about promotions they have going on throughout the store. Who doesn’t like to see a BOGO deal going on at their favorite clothing store? Social media is a great tool for marketing any retail brand.

Healthcare

For healthcare companies, it may be difficult to promote your brand without using social media. With the technological advancements we have for networking, billboards, newspaper articles, and other traditional methods used for advertising, healthcare companies are consistently becoming more and more outdated, which is why social media management agencies assist in helping turn your brand into an online phenomenon. GoodRx, a client of Bright Age, is a healthcare company which has been thriving on social media with the help of our community management specialists. Whatever your message to the community may be, social media is a great way to get that message out there for the public to see.

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Business to Business

Whether you are a phone answering service, a manufacturer selling to a wholesaler, a wholesaler selling to a retailer, a graphic designer, or a CPA, it is important that every type of B2B company has a social media presence. The most important reason for this is simply that customers need support. Just as B2C companies do much of their customer service through social media, so do B2B companies. Twitter is a great way to reach out to your customers to make announcements, solve issues with clients, or even to promote your brand. Out of 115 marketing specialists in B2B roles, a survey found that 79% rated social media as the most effective marketing outlet. Social media management agencies take these facts and ideas and generate creative platforms that represent your B2B brand in a transformational way.

Social media is filled with endless opportunities. Good community management depends on how your brand is perceived online. If a consumer has never physically seen your store or doesn’t know much about your brand, they will rely on your social media platforms for insight on who you are and what your brand is about, which is why it is important to have a social media presence. Contact Bright Age today to transform your brand.

How Social Media Can Increase Customer Conversion and Retention

If your company is trying to increase the number of customers that are interacting with your business along with increasing customer loyalty, you might want to look into expanding your brand in the social media network. Social media is now an essential tool for helping companies increase customer conversion and retention, as it allows the business to create a continuing relationship wherever the customer goes. To help guide your company through methods that will increase conversion and retention on social media, you can hire a company for social media marketing, like Bright Age Digital Creative Agency.

How to Increase Conversion       

When thinking about how to increase your customer conversion with social media, you will want to focus on your social conversation strategy. Having a strategy in mind will help you dictate the rest of the design, including engaging captions. While thinking about your strategy, it is important that the page is user-friendly for mobile devices. Since a majority of people tend to be on their phones more often, than computers, businesses need to keep up with the constant changes of the consumers of today.

When thinking about increasing your conversions on social media, one helpful trick is having videos that catch the eyes of customers by showing off your product. EVA Air, for example, posts different types of videos on their Instagram page to intrigue their audience as they are scrolling through their feed. This video showcases how Eva Air is able to take a traveler to different major Asian cities from an airport connection in Taipei.

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How a Company for Social Media Marketing Can Help

It can be tricky to figure out what portrays your brand in a clean and nice way to the eye of consumers. This is when you can hire a company for social media marketing, like Bright Age, to create seamless captions that engage your customers, keep your branding consistent, and interact with your growing online community.

Galaxy Theatres’ Instagram pages are an example of using these tips in order to try to increase conversion rates. They post fan photos of the people who share their experience on social media for each location, which builds more of a relationship with their audience and shows that Galaxy cares about their experience.

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Galaxy also consistently focuses its posts on the movie experience, whether it’s movies that are coming soon to the theatres, contests they might be having, or advertisements on concessions they have to offer. By interacting and reaching out to mobile users, Galaxy is able to increase conversion rates.

 

How to Increase Retention

Some of the ways to increase customer retention are similar to increasing your conversion rates through social media. This is why it’s important to have a creative strategy in order to increase your customer retention. You need to make sure that all your social media advertising is kept consistent so your customers continue to come back. As stated above on the Galaxy Theatres Instagram page, there is a consistent strategy of showing the movie experience their customers receive.

Customer engagement is another similarity between conversion and retention.  Engaging with customers it helps you gain more loyal customers because it shows them that you actually care about your company, but also what the customer’s feelings are with your company. By interacting with them on social media, your company is able to have a relationship with each of your customers and can show them the values of the company. Each Galaxy Theatres location not only reposts the customers’ images, but they engage with a heartfelt comment on some of their customers’ posts as well.

Going through the process of increasing your customer conversion and retention can be time-consuming if you are doing this all by yourself, but you can hire a company for social media marketing, like Bright Age. They can work with you to create a unique creative strategy, help maintain customer conversion and retention, and continue to increase those numbers.