The optimization of various elements and aspects of a website to improve its search engine visibility and rankings. These optimizations are made directly on the website itself to make it more search engine-friendly, which, in turn, can lead to higher organic (non-paid) search engine traffic. On-site SEO involves several key elements and strategies, including:

The optimization of the technical aspects of a website to improve its visibility in search engine results. It involves ensuring that a website is structured and configured in a way that search engines can easily crawl, index, and understand its content. Here are some key components of technical SEO:

The strategies and tactics used to improve a website’s search engine rankings and online reputation by focusing on activities that occur outside of the website itself. While on-page SEO is concerned with optimizing the content and structure of the website, off-page SEO deals with factors that occur on external websites and online platforms. The primary objective of off-page SEO is to establish the website’s authority, credibility, and relevance in the eyes of search engines and users. Key elements of off-page SEO include:

This is a specialized branch of SEO that focuses on improving a website’s visibility in local search results. It is particularly important for businesses that serve specific geographic areas or have physical locations. The primary goal of local SEO is to help businesses appear prominently in local searches, containing city names or “near me.” Some aspects of Local SEO include: