TikTok
X
Social media has become one of the most convenient ways to interact with brands. Top brands continuously use social media platforms such as Facebook, Instagram, TikTok, X, and LinkedIn to engage with their audiences. From a marketing perspective, it’s valuable to take a deeper dive into the top brands people are following on each of these platforms.
Streaming services, tech companies, and soccer clubs lead the most followed pages on Facebook, with Netflix now in the top spot. Sports teams and leagues are amongst the top followed accounts on Instagram, and they dominate TikTok, where eight of the ten most followed brands are tied to sports. News and media brands make up half of the top ten on X. For the networking site LinkedIn, the pages with the largest audiences are the world’s biggest tech companies.
Explore the lists below to discover the most followed brands on each of the major social media platforms.
Top 10 Most Followed Brands on Facebook
1. Netflix
205 Million followers
2. Samsung
162 Million followers
3. Facebook
154 Million followers
4. 5-Minute Crafts
147 Million followers
5. Real Madrid CF
135 Million followers
6. FC Barcelona
128 Million followers
7. YouTube
108 Million followers
8. Coca-Cola
107 Million followers
9. Meta
106 Million followers
10. WWE
102 Million followers
Top 10 Most Followed Brands on Instagram
1. Instagram
686 Million followers
2. Nike
290 Million followers
3. National Geographic
268 Million followers
4. Real Madrid CF
182 Million followers
5. FC Barcelona
149 Million followers
6. UEFA Champions League
120 Million followers
7. NASA
104 Million followers
8. NBA
87.9 Million followers
9. Premier League
80.5 Million followers
10. 433
79.7 Million followers
Top 10 Most Followed Brands on TikTok
1. TikTok
96.4 Million followers
2. FIFA World Cup
84.4 Million followers
3. Real Madrid CF
79 Million followers
4. FC Barcelona
74 Million followers
5. ESPN
61.6 Million followers
6. UEFA Champions League
60.6 Million followers
7. Paris Saint-Germain
56.9 Million followers
8. Netflix
54.3 Million followers
9. Barstool Sports
49.4 Million followers
10. LaLiga
48.6 Million followers
Top 10 Most Followed Brands on X
1. NASA
92.3 Million followers
2. YouTube
68.8 Million followers
3. CNN
61.7 Million followers
4. X
60.7 Million followers
5. CNN Breaking News
60 Million followers
6. ESPN
58.7 Million followers
7. The New York Times
53.8 Million followers
8. UEFA Champions League
53.1 Million followers
9. BBC Breaking News
50.2 Million followers
10. Real Madrid CF
49.5 Million followers
Top 10 Most Followed Brands on LinkedIn
1. Google
40 Million followers
2. Amazon
36 Million followers
3. LinkedIn
33 Million followers
4. Microsoft
27 Million followers
5. TED Conferences
24 Million followers
6. Unilever
21 Million followers
7. Deloitte
21 Million followers
8. LinkedIn News
20 Million followers
9. IBM
19 Million followers
10. Apple
18.3 Million followers
