The Different Social Softwares on the Market

Now that social media has become such an integral part of all of our lives, the development of Social Scheduling Programs has become essential for businesses looking for efficiency in the management of their social media platforms. Social media accounts like BigStub are always creating content days in advance, and social scheduling programs are what allow them to do so.  Several of these programs exist out there, and we’re going to dissect a few and compare and contrast what separates them in the market today.  

Most social softwares involve content planning through AI-powered features that provide insights for businesses on their content.  With the current market research that exists today, (showing the most popular social media platforms) these softwares integrate several different platforms and put them onto a single dashboard allowing businesses to improve upon and further customize their content.  While these sites have several commonalities, there are things that set them apart from one another as well.  

Sprout Social 

SproutSocial is a social media management tool that businesses can use to see analytics and reports across Facebook, X, Instagram, LinkedIn, TikTok, Pinterest, Whatsapp, and YouTube.  Using SproutSocial, you can schedule and publish content for any of these platforms directly from the site itself.  SproutSocial also allows for review management and a centralized social media inbox where messages coming in from the number of platforms they integrate can all be viewed and replied to in the same place. 

Something that separates SproutSocial from other scheduling platforms is its social listening tool, which helps businesses reach out to their target audiences in more effective ways.  SproutSocial’s variety of platforms makes it a strong contender in the market of social scheduling programs.  

Sprinklr

Sprinklr is another program that businesses can use to report analytics, create, and schedule content from a selection of social media platforms (X, LinkedIn, Instagram, Facebook, Pinterest).  Users reviewing Sprinklr agree that it is a very easy-to-use platform that quickly uploads things like the delivery of tweets from X.  Reviewers also say that the customer service at Sprinklr is extremely responsive, which is important when dealing with any online program.  

Sprinklr also offers a competitor analysis feature for reporting and analytics that allows companies to benchmark where they stand in relation to their competitors.  A downside to Sprinklr is that there are certain content formats (like Instagram story videos, or polls) that cannot be posted using the program.  

Monday 

Monday is a project management program that participates in social scheduling as well.  With the help of AI, Monday has powerful reporting and analytics integrating tools like Slack, Asana, Trella, Google Drive,  Hubspot, Gmail, Zendesk, Jira, Dropbox, Google Calendar, and Excel.  One of the things that separates Monday from other platforms is its price.  It is pretty moderately priced in comparison to other programs.  Monday excels in providing formats that help with organizational management for businesses where they can separate different projects within the same dash.  They also provide pre-built templates making the usability of the program easy for its users to navigate. 

Hootsuite

Hootsuite is a social scheduling program that allows for scheduling messages, inbox monitoring, and managing posts.  An advantage of Hootsuite is that it is one of the few programming sites that fully support X, previously known as Twitter. Similar to Sprinklr, Hootsuite also allows users to benchmark their statistics against their competitors.  A good thing to know about Hootsuite is that it integrates with Proofpoint  (protects brands, people, and data against cyber attacks), to flag compliance issues.  

Meta

Meta is probably the most well-known of these social scheduling programs, as it represents the main platforms most businesses use today (Instagram, Facebook, etc.).  Meta offers effective audience targeting and provides insights on ads and targeting of several social media platforms.  

Something that separates Meta from other platforms is its ability to create reels and allow for story scheduling on Instagram whereas other platforms do not.  

All of these programs are beneficial for the social scheduling of content creation and have differences that can help determine what the right program is for you!