Instagram Marketing Agency - How to Improve Your Marketing Strategy

Even though Instagram was one of the first social media platforms, it is still one of the most popular. It is essential to work with an Instagram marketing agency and have a planned strategy rather than posting sporadically.

Knowing how to utilize content is important when wanting to have a bold social media presence. This can be a hard task to complete if someone does not have the right knowledge about being strategic with content. Instagram marketing agencies trained and highly-skilled content creators on staff, so you don’t have to do any of your own hiring. People who work for these agencies, like Bright Age, know the best strategies for creating the best content for your business. They also consider the best way to work with the algorithm and understand trends.

Instagram marketing can be complicated to understand but can be used to grow brand awareness and sales. Brands use this to communicate and reach their target audience. Almost everyone uses Instagram these days, therefore your business is likely to reach at least part of your target audience through Instagram. This channel is used for sharing photos and videos, which is why product-based companies can easily show off their products on Instagram through stories and in-feed posts.

Man relaxing on hammock scrolls feed to strategize for an Instagram marketing agency.

Instagram Reels are a newer feature of Instagram that is like[2] the current popular social media platform, TikTok. Reels can expand a brand to the greater Instagram community. Instagram users feel more engaged when using reels because videos are more personal than photos. These fun, creative, and engaging videos help businesses not only reach their current followers but new ones as well. When a video is engaged with on Instagram, similar videos will pop up on users’ explore page. The explore page will help your brand reach a larger audience and help to promote products.

Along with this, it is important to create an Instagram profile that is a business profile. The benefits of having a business profile are worth making the switch. From someone on the outside, it might just look like part of the bio on the account has changed, but there is so much more to be done for a business when the profile is a business profile. A business profile has access to analytics; this will let a company know how well they are performing. This allows access to paid advertising, which can help a brand reach more of its target audience.

Instagram ads are an effective marking strategy; they can have a big impact on how successful a profile is. The only way to unitize the ad feature on Instagram is by having a business or creator profile. Boosting a post is one way to turn an existing post into an ad. Instagram made this feature user-friendly. This is a good and simple way to get started. When setting up an Instagram ad account, it will ask for your budget, duration, target audience, and assets. To create Instagram ads, it is essential to know the target audience. Instagram can automatically choose the audience, or a business can choose its own. Knowing the audience allows for the ad to reach a more curated group of people. Another way to utilize the ad features on Instagram is to launch a full ad campaign. This is more complicated and easier to do once a business has more experience.

Instagram Marketing Agency reviews data on phone.

After creating a business profile, a company is also able to add an Instagram Shop. This feature can help enhance your business. An Instagram marketing agency, such as Bright Age, can help you utilize the shop feature. This feature will tag the items directly on the post making it easier for the customer to shop. Creating a business profile, and utilizing Instagram Reels, shops, and ads can help your business grow. An Instagram marketing agency can help with all these features and more.