How Algorithms Affect your Social Media Engagement
Social media is a powerful tool that can help your brand reach higher engagement and awareness. But with the rise of posted social media content, your posts can get lost in the algorithms. To help you understand how social media algorithms affect your engagement here are some breakdowns of how algorithms on each platform affect your social media engagement. As well as a few posting tips to help your brand stand out against the social media algorithm.
What are Social Media Algorithms?
Algorithms help maintain order and assist in ranking content in search results for each user. They help sort the content on the user’s feed based on what they think the user might like. Social media algorithms are a way for each platform to prioritize content they think the user will like. Each social media platform has a unique algorithm that can be difficult to master if not understood properly. We are here to help your brand understand and work the algorithm to best suit your brand’s needs.
Types of Algorithms
There are different algorithms that focus on different pieces of your content for each platform. The main social media platforms are Facebook, LinkedIn, Twitter, and Instagram. Here is a look of each algorithm broken down for each platform.
Facebook is a platform that’s based on consumer engagement. With its main purpose in building stronger relationships with family, friends, and local businesses. It’s broken down into four categories: popularity, content style, relationships, and most recency. Focusing your content on community engagement and building up trust and respect with your consumer will help your brand reach a higher engagement rate. Actively engaging with your audience by replying to your consumer in the comments will help your brand’s engagement.
Instagram’s algorithm was based on chronically time posts. Now their algorithm is based on relationships with user’s, following and interests, posting time, and session time of the user. Carousel posts get three times more engagement than single posts. Instagram Reels are commonly boosted posts that help brand’s stand out in Instagram’s algorithm. Creating content that uses Instagram’s features like carousel images and Reels will help your brand stand out.
When Twitter first came out, its algorithm was based on the day the content was posted. Now, its algorithm is based on the relevance of the content. This algorithm breaks down to: engagement with consumer, activity of brand, posting times, and type of media. Creating a posting schedule that optimizes your engagement will help your brand succeed on Twitter.
LinkedIn is a platform dedicated for networking with your peers. Its algorithm is based on community connection and engagement. To optimize LinkedIn’s algorithm, use a few hashtags, video content, and actively comment and reply on posts. Another tip is to use analytics to help understand what content works best for your brand.
Optimize your posting to maximize engagement
Timing is a huge factor in how much engagement your brand will get. Posting when your audience is most likely active will help your content be seen. This will help with maximizing impressions and increasing engagement. The best times to post on social media will vary from each platform so strategically planning with a social media team will help your brand reach a high engagement rate with each platform.
Bright Age is a creative agency that specializes in social media. Request a consultation today! To stay up to date with what we are doing follow us on Facebook, Instagram, LinkedIn, and Twitter.
