How Social Media Influences Consumer Behavior
In the digital age, social media is no longer an escape from reality; it is now an extension of it for professionals and consumers alike. Social media is deeply ingrained in how we interact, engage, and consume. The widespread use of technology and digital communication has expanded the power of social media in ways that marketers cannot ignore. Social media enhances commerce by fostering authentic conversations, and its ability to transform brands and businesses is rooted in the impact that it has on consumer behavior.
Here at Bright Age, we want to help your business develop a social strategy that increases consumer engagement: here are a few ways that social media influences consumer behavior and how we integrate these strategies to help our clients.
Consumers Are Swayed By Influencers and Creators
Influencers, content creators, and brand ambassadors quite literally “influence” consumers into engaging with and buying new products. They allow brands to increase visibility, engagement, and sales. At Bright Age, we have talked about the way that brands and creators interact, and it is just as important to consider the way that creators and influencers impact consumer behavior. Golden Girls’ marketing approach uses influencers to bring the brand to life and connect audiences to new faces. Their Instagram page features live interviews hosted by creators who bring this off-air show into the current conversation. Through influencer marketing, Golden Girls expands their reach to younger audiences, and consumers are drawn to the charismatic creators whom they see on their screens. Social media presents authenticity in a way that traditional advertising cannot, and by featuring influencers, brands can leverage authentic voices to increase consumer engagement and interaction.
Consumers Feel Connected To Interactive Brands
Similarly, brands can use their socials to connect with consumers by providing stellar customer care and showcasing positive consumer experiences. Brands can use social media to enhance customer service, and in doing so, they form relationships with their consumers that develop customer loyalty and satisfaction. Consumers are more likely to engage with brands that interact with them meaningfully and social media allows brands to showcase their values while catering to individual consumers.
Furthermore, consumers are swayed by social proof: when people see that your product or service worked for others, they want to try it out themselves. Galaxy Theatres influences guests to visit their various locations by displaying positive reviews alongside ways to reach customer service on their Yelp pages. On the Yelp page for the Galaxy Theatres Green Valley, customers can see positive reviews, along with FAQs answered by friendly Galaxy customer service representatives. These consumers feel cared for, heard, and are influenced to buy tickets to Galaxy showings.
Consumers Turn To Social Media To Discover New Products
Approximately 1 in 3 consumers take to social media to learn about new businesses and brands, and often, people buy products directly from social media. With apps like Instagram and Facebook, it is easy to explore hashtags and pages to find new products and services that fulfill any given need. For instance, LaHabra Stucco uses social media marketing and hashtags on their Instagram to reach new audiences looking for stucco services. Through social media marketing, they can reach customers they never would have otherwise reached and ultimately grow their business.
Genuine engagement and authenticity will help your brand stand out and influence consumers to choose you over your competitors. It is necessary for your brand to use social media to display your values, listen to your customers, discuss their needs, and fulfill the promises you make.
These values guide our approach to digital marketing. At Bright Age, we understand that building relationships between brands and influencing consumer behavior means understanding that consumers are people first and customers second, with meaningful values and wants. Our values enable us to provide excellent client services: contact Bright Age today to hear what we can do for you!
