How to Get Your Account Instagram Verified
Getting verified on a social media platform is a crucial accomplishment as a creator or business. One may question what exactly the verified badge is and what benefit it brings. This can be answered through Instagram’s Help Center. The platform clearly defines the badge as a helpful indicator that an account of a public figure or brand is real. In other words, the verification badge is an official sign that the platform recognizes the account, and no other accounts can completely impersonate it because the original is easily identified.
By validating the authenticity of a brand, other benefits can reel in. The blue icon allows a brand to stand out in their industry compared to blending in with the others. Additionally, it helps users know which account is the original and which ones are the impersonators or fake accounts, therefore, it automatically builds a level of trust between the audience and brand. The brand also gains more control over their online presence, allowing them to improve their brand’s reputation with the aid of their Instagram marketing agency, if they have one. However, to get this badge, a page must qualify for Instagram’s verification status by meeting the required criteria.
Basic Requirements/Qualifications
Anyone can request for verification on Instagram, but as said, the account needs to meet the requirements to get approved for that status. An essential requirement that all accounts should already follow is conforming to Instagram’s Community Guidelines and Terms of Use. Other requirements include: (1) the account must belong to a real person, business, brand or entity, (2) it must be public, (3) it must have a completed profile with a bio and photo, (4) the account must be active, (5) it must be unique in that only one account represents the business, and (6) it must be a publicly known or highly-searched person or business.
Applying for Verification Badge
Once a brand is certain that they have completed all the requirements, the next step is simple: just log into Instagram and submit the request! This can be found through the Settings menu on Instagram. Once there, select “Account” and find the “Request Verification” option. It will automatically prompt the Request Verification form, so take the time to complete the required fields and submit it for Instagram to review the request.
Remember that even though the account may be eligible for the verification status, it doesn’t mean it will automatically be given to the account. There is no guaranteed timespan for the results, therefore, take the time to increase your brand’s awareness. If denied, the account must unfortunately wait 30 days before reattempting to apply for the verification badge again.
If, however, the verification status was given, always keep in mind that it can be taken away if the brand refuses to follow Instagram’s Terms of Uses and Community Guidelines in the future. This can also occur if the brand used false information on their verification request form. Therefore, stay active and continue to publish the unique and engaging content your targeted audience has been looking forward to see!
Tips for a Secure Verification
If a brand is not sure if they will get verified despite completing all the requirements, or if they have been denied, here are some extra tips that may secure that verification status. Other than completing the profile, be sure to continue and build your brand’s social profile by establishing that strong following on other platforms to increase that authenticity in your brand. You must also improve your brand’s searchability, because one of the requirements is to be well-known. So, be more active and get your brand’s name out there! Instagram admins look for regular activity, so increase that engagement by engaging with your audience and by posting often.
Partner with an Instagram Marketing Agency
Lastly, hire an Instagram marketing agency to help! It is better to partner with a digital agency who has knowledge in nearly every subject including digital marketing, designing, advertising, and communicating. Just like our other tips, though it may not guarantee an Instagram verification, it will highly increase your chances. Request a consultation with Bright Age to get the help you need today!
