How to Maximize on Social Listening Reports
Online trends are constantly changing, so businesses need to stay up to date about how their brand is being perceived on social media platforms. One way to do this is to work with a social media company that can provide social listening reports. Consumers often use social media to communicate their feelings and opinions about the products and services they use. Social listening reports are vital to the success of brands with an online presence, because they allow media management professionals to receive these insights on customer experience and go forward with designing and implementing marketing strategies to improve, or simply change, a business’s digital reputation.
What are social listening reports?
Social listening reports use information from key terms related to your brand found across social media platforms to gauge the “mood” of both current and potential customers towards your business. Hashtags, location tags, and account mentions all factor into these reports and provide a comprehensive look into the conversations your audience is having about your brand. This kind of tool helps a social media company determine if their campaigns and tactics are working, or if they need to go back to the drawing board. Not only is social listening valuable in creating marketing strategies, but it also provides the opportunity to foster connections between your brand and your consumers, such as responding to positive feedback or correcting problems.
How are social listening reports used?
A major benefit to getting your brand involved on social media is it gives you an opportunity to connect with your key demographics and start a conversation. It’s never been easier to engage directly with consumers to learn about what they want out of the brands they support (or don’t support), and tools like social listening reports are the reason why. Being able to gather data about your own audience is important, but social listening can also provide more information about your industry and competitors, open the door to collaboration, and even improve on existing products based on consumer feedback.
Staying up to date on the conversations taking place concerning the industry your business is in lets you quickly jump in on trends or steer clear of controversy. In addition to engaging with consumers, social listening allows for you to join conversations with other brands in your industry. This leads to some pretty entertaining interactions for your audience, but also lends insight as to where there could be gaps in the market or where the trends are headed. Social listening gives you the opportunity to take real-time action as things occur.
Online conversations about your product or service can be helpful not only in setting the tone for your brand, but in learning how you can improve. Social listening is great for engaging in fun and positive interactions, but also allows for questions and complaints to be addressed quickly. Consumers will often take to social media to offer product suggestions or point out user experience issues, which is valuable in creating an environment in which consumers feel recognized but not sold to.
These conversations can also lead to collaborations between brands and/or creators that influence how your audience feels towards your business. Social listening helps to connect you with both consumers and other brands, fostering a sense of online community that promotes dialogue.
Why should you work with a social media company that uses social listening?
For businesses without a social listening plan in place, data is often pulled from various departments which leads to an incomplete analysis of the consumer experience. Media professionals rely on a unified team to ensure all the information they need is current and accounted for, otherwise key insights fall through the cracks and lead to ineffective and out of date marketing strategies. This is a benefit to working with a social media company like Bright Age, because agencies like ours emphasize collaboration so that analytic tracking methods such as social listening reports are streamlined and collaborative. Having a single outsourced social media team turns a good tool into a great one through fast and clean content creation that internal media management struggles to match due to limited and slow communication between departments. Social listening reports are a great way to stay engaged and involved with your audience, and Bright Age can help get you started.
