Brand Management Agency - Benefits of a Social Media Team

So your company realizes that it needs to start building a strong online presence in order to effectively compete and grow in today’s digital world. Creating social media accounts like Facebook, Instagram, and Twitter for your business is highly beneficial. Having such social media accounts allows for you to conveniently and effectively communicate to consumers, allows your business to gain insight on your target audience, and makes it easier to build, monitor, and maintain customer relationships.

Although creating social media accounts for your business is easy to do, maintaining and monitoring them is not. Managing assets, material, and overhead are stresses on their own, and having to then build, monitor, and maintain your business’s online presence is a whole other workload that can easily become overwhelming. Hiring a marketing agency such as Bright Age can help relieve you in some areas and can help your business strongly build and maintain an impressionable online presence.

If you are thinking of assigning a few in-house employees to manage your social media accounts rather than outsource to a brand management agency, then this article is perfect for you. Here are three benefits to hiring a marketing agency that will have you looking for an agency to help handle all of your brand management needs.

1: Frees up your time and responsibilities:

Customers pay attention to whether or not a brand responds to their customers’ comments and concerns. For instance, Sprout Social reports that, “79% of consumers expect a response from brands in the first 24 hours of reaching out. And 49% of consumers will unfollow brands on social media that deliver a poor customer experience.”

If you think cherry-picking comments to respond to for the sake of time is sufficient, then you are only damaging your brand image in the light of consumers’ eyes and in the end are creating an opportunity for competitors to swoop in and take away business. Working with a brand management agency will help free up your time and stresses and will help build and maintain your business’s reputation and customer relations.

2: Brand Management Agencies have the tools and expertise

Posting on social media is much more than just uploading a photo here and there to let consumers know that you are active. If you are wanting effective and rewarding social marketing, then you need to work with a team that knows how to build your business the appropriate social media strategy. A strong social media strategy requires a team who knows how to use data to determine who your business’s target audience is, what messaging works best in grabbing their attention, as well as knows what times and socials to post on to reach your target audience successfully. In addition to understanding how to use data to determine who and how to reach your target audience, it is imperative that those who run your socials know what and how to use social media platforms’ current updates, algorithms, and features to maximize the effectiveness of your posts. Feeling overwhelmed yet? Don’t, marketing agencies have got you covered. Agencies are staffed with social media experts who have access to the tools and knowledge needed to make your business’s social presence outstanding and rewarding.

Galaxy Theatres is a company that makes effectively engaging with their customers and continuously elevating their ultimate entertainment experience a priority. Therefore, they truly find value in working with a brand management agency like Bright Age to manage their brand’s public appearance by having them run the behind-the-scenes of their social media accounts.

3: Cost-effective results:

Outsourcing a social media team is more bang for your buck. Social media teams come with experts in graphic design, brand management, data analytics, advertising, and much more. This means that outsourcing saves you from having to hire and train multiple employees and/or overwhelm one employee with all the different requirements and skills it takes to build and run a successful social media presence. Outsourcing also saves you from paying all the monthly fees that helpful insight tools, like Hootsuite, charge. Overall, marketing agencies will deliver you well-rounded cost-effective results and will help positively build and maintain your business’s customer relations and brand’s social appearance.