How Tik Tok Grew Into a Social Media Marketing Giant
Do you want to expand your social media influence and reach? Bright Age is a Los Angeles-based digital creative agency that specializes in developing marketing campaigns that have an impact and generate income for your company.
Just when you believe one platform has monopolized the market, another appears seemingly out of nowhere, shifting the landscape. While giants like Facebook, Instagram, and Twitter continue to be relevant in an ever-evolving digital age, a new rival: TikTok, has emerged particularly among young people.
TikTok History
TikTok has now gained a vibrant, creative, and young audience of hundreds of millions of people all around the world. It began as three separate apps. The first was Musical.ly, a Shanghai-based app that had strong US business ties and a sizable viewership in the market when it started in 2014. ByteDance, a Chinese software firm, created a comparable application named Douyin in China in 2016. In just a year, it garnered 100 million users in China and Thailand. ByteDance realized it was onto something and intended to grow under the TikTok brand. As a result, in 2018, it purchased Musical.ly, integrated it into TikTok, and began its global development.
The app had one billion downloads worldwide by July of 2020, with 500 million active users. It had two billion downloads and 800 million active users a year later. The secret to TikTok’s success is the combination of music and an incredibly sophisticated algorithm that learns what material users want to see significantly faster than many other apps. Users can choose from a large collection of songs, filters, and movie clips.
The For You Page is where many people will spend the majority of their time. This is where the algorithm puts information in front of users, anticipating what they’ll like based on what they’ve already seen. It’s also where it displays content that it believes has the potential to go viral. The concept is that if the content is good, it will spread independent of the creator’s number of followers.
TikTok and Social Media Marketing
TikTok is a platform that shows us what social media marketing will look like in the future. It’s also a great place for influencer marketing because of its rising global use. Younger generations, notably those in the Gen Z generation, are flocking to TikTok in search of the platform’s expanding number of micro-influencers. Many young digital users appear to be moving away from the “major social actors” in order to interact with people who share their interests and perspectives. Utilize the services of a creative agency, such as Bright Age, to assist you in utilizing TikTok to engage your audience.
Being an early adopter of TikTok influencer marketing will help you expand your reach as the Gen Z population grows, letting you interact with a bigger audience in a way that is relevant, engaging, and value-driven. Big brands like Calvin Klein, Sony, and FIFA have already used TikTok to run influencer marketing campaigns, reaching millions of active users, and more are expected to follow suit as the site grows in popularity. Galaxy Theatres, one of Bright Age’s entertainment clients, has joined the TikTok trend to reach a wider audience. As a result, their company has been able to reach a larger and expanding target demographic of users. Because social media platforms like Instagram and Facebook are mostly targeted at senior audiences, Galaxy Theatres turned to TikTok to expand their reach.
When it comes to reach and engagement, TikTok gives marketers a fair playing field. Due to the viral nature of the algorithm, TikTok accounts with zero followers can acquire millions of views on a new video, unlike social media platforms like Instagram or YouTube. Engagement will follow as long as the content appeals to the audience. According to Werner Geyser’s article “TikTok Statistics – Revenue, Users, and Engagement Stats (2021)”, TikTok’s followers engage with the app at a higher rate than other social media platforms. Because of this, marketers may generate significant buzz with a well-planned campaign featuring content that appeals to the app’s users. Bright Age is excited about the prospect of partnering with the appropriate companies to help expand their social media campaigns to TikTok!
TikTok has risen to the forefront of social media marketing, allowing marketers to reach a new demographic in a unique and relatable way. To learn more about TikTok, contact a social media marketing agency in Los Angeles today.
