How To Keep Your Brand’s Feed Fresh
The most difficult part of running any social media account is coming up with new and creative ideas to keep your followers engaged. With more people on social media than ever before, it is necessary to improve your social media game and content creation. It is important for marketers to help their brand stand out from the crowd, especially on major social media platforms like Instagram and Facebook.
Followers are eager for new and relevant content that is expected to be delivered on a daily basis. However, content creation can be extremely tough. Developing and choosing the right social media strategy for you can be daunting. With the help of a social media agency, your business can enhance its social media accounts and attract customers. So, how do you maintain a fresh feed and keep your audience entertained? Here are five top tips we have gathered to help your brand succeed.
Share Short Videos
Video content has become a must for marketers. It gets more shares than text or images on any social media platform, and consumers love it. You can choose from an array of options such as stories, reels, and GIFS that all grab the attention of followers and bring in new customers. Short video clips allow your followers to engage with your brand for a longer amount of time than a regular image, ensuring that they do not get bored. Starbucks is a great example because the company uses GIFS to lure in customers and entertain them constantly. Their short, creative, and aesthetically pleasing short clips attract customers. This helpful tip requires minimal effort but can bring enormous benefits.
Run a Contest or Giveaway
Every customer loves the idea of free stuff. Creating a contest or giveaway is one of the most successful and impactful social media strategies to engage with your followers. According to research from Tailwind, Instagram contests get 3.5 times as many likes and 64 times more comments than a regular post. Galaxy Theatres often hosts giveaway contests for new movie releases, and those giveaway posts receive significantly more likes than other posts. In order to run a contest, all you need is something to give away, terms and conditions, and a creative way to enter. This is a great way to please your followers and enhance your social media game.
Share, Pin & Regram
Reposting photos from your followers is a great way to keep them engaged and make them feel appreciated. Reposting allows you to take a high performing post from your audience and post it as your own. While giving you more exposure, it also allows your customers to feel noticed, making it a win-win situation. Galaxy Theatres does a great job reposting content on their social media platforms of customers visiting the theatres. This creates excitement in their follower base and shows their audience that people love the theatre.
Make a Meme
Memes have become such a huge part of social media. Creating a funny meme is the perfect way for your brand to show off their sense of humor. Customers on social media are constantly looking for posts that they can relate to or laugh at. Bright Age does a fabulous job creating relatable and funny content for Golden Girls that results in more engagement from followers. Memes can help your brand connect with your audience and offer you a chance to reference an established joke or trend.
Keep Your Feed Visually Appealing
Facebook and Instagram are the two most popular social media platforms with over 500 million people accessing them daily. This means that there are countless opportunities for your brand to grow and impact a consumer. It is more important than ever for a brand to make their feed appealing and positive, while also remaining authentic. A great example of an appealing feed is Woodland Hills Magazine. We value creating and curating posts that feature a certain color scheme or and mood, prioritizing a very aesthetically pleasing account. Keeping your content creation on your feed cohesive is pivotal for success.
Overall, developing content creation to keep your feed fresh and engage your followers can be a difficult task. It is extremely important to entertain your followers and satisfy their needs. As a social media agency, Bright Age can ensure that your brand will please your audience and help your business thrive.
