How to Market to New Generations: Generation Alpha
A new generation is emerging and growing so rapidly that they have the potential to change the marketing world as we know it. They are called Generation Alpha. For several years now, brands have been targeting two generations: Millennials and Generation Z. Now, the time has come to start thinking about how to market to the youngest and potentially the most influential generation.
Generation Alpha consists of kids born between 2010 and 2025. While they continue to grow in influence, an estimated 2.5 million Alphas are born globally every week. This makes them the largest generation to date. Since they were born into a world surrounded by technology, they are the most technologically savvy generation yet.
Kids from Generation Alpha guide parental purchases and will soon become buyers, making it essential for brands to persuade and satisfy these young influencers. As a content marketing agency, we understand it can be challenging to develop fresh ideas to appeal to this new generation. Here are some tips on how to market to Generation Alpha and reach a wider audience!
Use Online Video Content
Content that’s most likely to influence Gen Alphas to buy something is online video. With platforms like YouTube and TikTok taking off, video creation and video sharing are at an all-time high. 57% of Generation Alphas have said that seeing products on social media in video format persuades them to buy. Brands should create captivating videos to promote themselves on these platforms to reach this new generation.
Embrace Diversity
According to Neil Patel, founder of an optimization website called Crazy Egg and a messaging design platform called Hello Bar, Generation Alphas will heavily emphasize the importance of diversity. They will follow brands that accept every religion, race, gender, sexual orientation, and culture. Hard evidence predicts that they will stress the importance of companies sharing similar values as them. This makes it very important for companies to reflect those values in their marketing campaigns. Brands should refrain from targeting one demographic and withhold all gender-specific campaigns in order to be more inclusive of all people.
Be Interactive
This generation has grown up with technology their whole lives. Therefore, they are used to interacting with others on the internet and social media. To reach this target audience, brands need to interact with their customers. By doing so, customers will feel more connected to who they are talking to. Thus, companies need to be responsive and social. Generation Alpha is predicted to reject traditional forms of marketing and have more of an interest in messaging and social shopping.
Provide Choice and Personalization
According to a U.S. study by Hotwire, Generation Alphas are very strongly opinionated. Alphas have stayed updated with news through social media and see just as much as the average adult. Since these young kids have formed their own opinions at a very young age, they like to have choices. They are more persuaded by products that can be tailored and personalized to their own liking. Thus, brands should customize their products and provide Alphas with options.
Hire a Content Marketing Agency
Hiring a content marketing agency can help your company increase sales, customer satisfaction, and customer loyalty. It can also help you understand how to reach your target audience and increase engagement.
Since learning how to market to this entirely new generation can be challenging, it is important to work with a content marketing agency that knows what they are doing. Bright Age Digital Creative Agency is dedicated to developing brand recognition to reach your target audience. Bright Age has helped numerous clients grow their brands on social media and has delivered significant results.
In summary, Generation Alpha will be the most influential, dominant generation yet. When choosing a marketing strategy to reach this audience, these tips can help your campaign succeed. As a content marketing agency, Bright Age can help you prosper and develop the marketing strategy you need.
