How to Use Social Media for B2B Marketing
Social media is one of the best things to ever happen to businesses. Without social media, businesses wouldn’t have the convenient opportunity of marketing on multiple platforms and reaching an audience of people from around the world. Years ago, this would be seen as a dream! We have access to the world right at our fingertips, and it’s important for businesses to use these social platforms to the best of their advantage. With business-to-business marketing, also known as B2B marketing, using your social media resources is vital for success in a competitive industry.
As a B2B social media agency specializing in content creation, experts here at Bright Age know it can be hard to rise to the top of the algorithm and understand what kind of content your audience wants to see. There is a multitude of ways a business can use social media to rise to the top in B2B marketing, and this article will help to highlight a few of the key strategies businesses should start acting on right now to meet their marketing goals.
Prioritize the Right Social Channels
Everyone uses social media for different reasons. Some people may turn to Instagram to check out their favorite brands while others prefer to use Facebook to find information. As a business, it’s important to know where your audience is. Most businesses have accounts on each main social media platform—Instagram, Facebook, Twitter, and LinkedIn. This is especially helpful because it allows your content to reach as many people as possible. On the other hand, depending on your specific business and the audience you are targeting, prioritizing the social platform with the most engagement is critical for your success in social media marketing.
Tracking engagement is necessary for businesses to understand which social media platform is most popular among their audience. If you notice your Instagram engagement tends to be higher than your Twitter engagement, it would be more beneficial for your company to spend more time creating content for that particular platform. This will pay off in the long run as your best content will reach the people you want to see it. As a B2B social media agency, we know it can be hard to think of the right content to post. If your business is in need of some ideas, feel free to check out our blog about creating content for B2B marketing!
Use Hashtags to Widen Your Reach
Hashtags are your best friend when talking about B2B marketing. Almost every social media platform allows you to include hashtags in your posts and they can help you reach the right audience if you use them in your favor. If your goal is to reach potential clients that you want to work with, then make sure to include hashtags you know they would have a strong chance of seeing. For example, here at Bright Age we pride ourselves on being digital marketing and content creation experts, so we make sure to include hashtags such as #socialmediamarketing and #contentcreation under most of our posts.
Get Creative
Visuals catch the eye, and that is especially true when using social media for B2B marketing. Long blocks of text aren’t always visually appealing as it takes effort and time to understand what the message is trying to convey. Posts that include videos or gifs quickly catch the attention of a viewer, making it more likely they will interact with the post and increase your overall engagement.
It is important to understand, however, that every business has their own personal marketing techniques. Some businesses pride themselves on being more professional, so short animated clips may not be their go-to social media marketing strategy. On the other hand, many businesses want to appear casual and relatable, so including short video clips helps them reach the clients they want to partner with. The best thing your business can do is test it out! If you try including video content and the engagement doesn’t turn out how you want it to be, you will then know that you need to work on finding another strategy. It all depends on the way you want your brand to be perceived by your audience!
Social media is making B2B marketing as easy as ever. With access to a multitude of social media channels to market your business, the trick is understanding what strategies to implement to help your brand reach the right people. Prioritizing the right platforms, using hashtags, and getting creative with your content are some important tips to help you reach your B2B marketing goals. Here at Bright Age, we pride ourselves in helping brands succeed, contact us today to learn more!
