The Benefits of Mobile-Friendly Websites
The Benefits of a Digital Marketing Agency Developing Mobile-Friendly Websites:
Mobile-friendly websites are a critical factor for a business’s success in today’s growing world of mobile users. For instance, data gathered from emarketer shows that in 2021 approximately 81.5% of the U.S. population are mobile users.
Not entirely sure what a mobile-friendly website is? That’s okay, as a digital marketing agency, Bright Age can help you better understand. A mobile-friendly website is essentially your business’s main website adjusted to be visibly pleasing and easily accessible across a variety of mobile devices such as smartphones, like the iPhone, and other handheld devices, such as on tablets, like the iPad. An example of a business with a mobile-friendly App and website that we at Bright Age assist with is Galaxy Theatres, pictured below.
The growing population of mobile users is a critical behavior of consumers that businesses need to adapt their online presence to. If you are not entirely sure that a mobile-friendly website is essential to your business then here are three major benefits to having a mobile-friendly website that will most likely change your mind.
1.Enhances your SEO :
As a digital marketing agency that is a qualified Google partner, we cannot stress enough the importance of utilizing SEO for your business’s website.
Google has dominated the search engine market as it is the number one search engine used by consumers. With that being said, Google has a set list of factors that are used to determine the ranking of your website when products or services that are similar to what your business offers are being searched for by potential customers. If you want to optimize your website’s visibility on search engines like Google then you need to adopt the factors used by Google to better rank your site! Having a mobile-friendly website is indeed one of Google’s ranking factors. Ensuring that your website is mobile-friendly will improve your SEO which in turn will increase your website’s visibility, site traffic, and sales.
If you would like to learn more about SEO and its benefits, be sure to check out our article and SEO case studies and learn how we at Bright Age can assist your business in maximizing SEO to reap its benefits.
2.Improves Users’ Experience and Your Brand image :
Nothing will turn potential customers and sales away quicker than a terrible user experience. Having a mobile-friendly website with a pleasing UX and UI design will result in satisfied customers who have a positive image of your business. UX, as explained by Sprout Social, refers to the interaction a customer has with the design of your brand’s physical products and or, as this article focuses on, the design of your website. For reference let’s say you have a website that when accessed on mobile devices lags and is hard for customers to maneuver through. This inherently will have customers leaving your site quickly with frustration and with a negative image of your business. UI design on the other hand is the look of your website. For instance, are the tabs on your website located in a way that is aesthetically pleasing, does the look of your site make users want to stay and engage? It is incredibly important to keep UX and UI design in mind when designing your mobile-friendly website because it ultimately will impact your business’s image amongst users. Once you master a mobile-friendly website that is aesthetically pleasing and easy to navigate through, you will have satisfied customers who trust and respect your business, which in the end leads to our final benefit.
3. Increased Conversion Rates
Statista estimated that in 2021 there are 17.3 million Mobile buyers in the U.S. This means if your business does not have a mobile-friendly website, then you are missing out on reaching a significant amount of customers and potential sales.
Creating a well-developed mobile-friendly website ultimately will extend your reach, increase your site visibility and traffic through optimizing SEO, and will build positive customer relations and a positive brand image, which in all will lead to an increase in conversion rates.
