The Importance of Brand Monitoring on Social Media
Brand Monitoring on social media is one of the easiest ways to grow and manage your digital presence. By giving your audience the ability to share, like, comment, and react to certain products or services, you have a direct line of feedback from your customers. This way, you can easily have your own social media brand management from the platforms you are posting on.
What is brand monitoring?
Brand monitoring is understanding and viewing the way your brand is perceived and accepted by your customers. It is tracking how your brand does when you post a product or launch a new campaign. It is an important part of understanding and growing your brand. It really boils down to seeing how your audience reacts to your posts, products, and services. Knowing this information is crucial to every brand.
Why is this important?
Your brand is only as good as your customers see it. Being a business, your company depends on customers that will buy your product or service. Without seeing how they perceive your brand, you are left without direction on how to change or improve your brand to better fit your audience. There is no way to successfully grow your business without understanding how your brand stands with your audience.
Integration of Social Media
Social media is a great tool to use for brand monitoring because of the access you have to your audience. When you put your business on social media, especially on platforms that customers can openly communicate with you on (Instagram, Facebook, and Twitter), you are more likely to see immediate feedback when posting new content or even new products. Social media brand management is simple and effective. For example, if you upgrade your Instagram or Facebook account to a business account, you can unlock specific insights on your post information. This will include how many likes, comments, shares, and saves your post gets. It will also show the demographic of your audience, the best times to post, how many people saw/engaged with your post that were not following you, and so much more.
Brand monitoring is not just tracking your audience. It is also finding out ways to further engage and grow your audience. By getting the information from your social media, you are now able to take that knowledge and input it into your brand. This does not mean a total makeover of your brand, but just constantly fine tuning it so that your brand fits your audience. The more you monitor your brand, the better information you have to improve your brand, products, or services.
Brand Elements to Monitor
There are certain parts of your brand that should be carefully looked at when gathering information. These parts include: channels, name variations, competitors, trends, and public figures. Channels are ways that your brand is seen by your audience. This can include social media, news, review sites, and the list goes on. Specifically on social media, you want to make sure that people can easily find your page and that page looks professional and intriguing. Name variations are how people refer to your brand. These can be nicknames, abbreviations for your brand or other words that your brand might be associated with. If you do not recognize a different name variation for your brand, you could be missing out on important information that could be used to improve your brand. Competitors of your brand are extremely important to be aware of. Your customers may be split between a competitor and your brand and to make sure your customers are engaged and stay engaged, it is important to know how your audience reacts to certain posts, products or services. Overseeing trends is important in order to keep your brand up to date with what is happening in the world. The absence of trends in brands could result in a negative connotation of the brand which would lead to poor engagement or even product sales. By incorporating trends, you are not only engaging your audience but demonstrating that you care what is happening in the world. Public figures come into play when they are mentioning, using or influencing people to use your product or buy your service. Monitoring the figures that do represent your brand is important because you want to make sure their actions and words correspond with the values and intentions of your brand.
Social media brand management is extremely important and useful when creating and expanding your brand. Monitoring your audience can only give you more information on your engagement and activity. If you are having trouble with this crucial part of brand monitoring, Bright Age Digital Creative Agency is here to help.
