Questions and Answers to Elevate Your Social Media Strategy
Marketing your business online will do you no good unless you approach it with a social media strategy. Each platform offers unique tools for businesses to market towards consumers, but a successful business will strategically utilize these tools to reach their target audience in the best way possible. The following questions and answers will help you take into account what aspects of social media are the most important to your business, and how you can capitalize on other brands by elevating your social media strategy.
- What is the most popular social media platform?
As of 2020, Facebook is the most popular platform with about 2.6 billion monthly active users. Not only is this platform the most popular for recreational users, but it is also for marketers. Facebook offers the lowest prices for businesses on the platform, and users can even set up their business accounts and personalized profiles for free. Facebook ads are quite popular because they allow a business to set up their target audience through psychographics, technographics and demographics, which makes it an ideal advertising platform for businesses seeking to reach a specific type of person.
- What is the fastest growing social media platform?
Currently, Tik Tok is the fastest growing social media platform with a high 97.5% increase in growth compared to Instagram’s 6.7% drop rate, which used to be the fastest growing platform before Tik Tok. Although businesses are still coming up with new ways to use Tik Tok to their advantage, there is a lot of room for improvement and marketing creativity on the app.
- Which social media platform should I use to promote my business?
Choosing which social media platform to use to promote your business can depend on a few things. Taking a look at your target audience, industry, and what you wish to accomplish can help you figure out which social media platforms would be best for your business. It is also important to understand what platforms are available and what each of them offer. Click here to read about which social media platform is best for your business.
- What is the best time/how often should I post on social media?
While choosing the best time to post varies depending on industry and the platform you are using, the most important thing to look at is your target audience’s behavior. There a few different ways to monitor this, but start by checking the engagements with your business. Taking a look at your most popular posts can be a good indicator of when you should post. As a business, it is important to post at least once a day, but monitoring your engagements will also help you determine a good posting frequency.
- How should I get more followers on social media?
There are many things you can do as a business to gain more followers on social media, but the most important is to know who your target audience this. Targeting specific consumers that would be drawn to your business’s type of content is the best way to maximize your following.
- What kind of content should I post?
Finding out the best type of content for your business to post will take some trial and error. Start by researching your competitors pages and analyzing what type of content gets the most engagements on their social media pages. Then, you can come up with creative post ideas utilizing pictures, videos, text, hashtags and other social media properties to see which type of content works best for your page.
- How do I get started with social media marketing?
To begin marketing your business, you need a plan to follow. Once you know your target audience, you can use it to create a goal for your business and develop a social media strategy to achieve it. Social media marketing is most successful when it is done strategically and in an organized fashion.
- What is the average age of Instagram users?
Instagram users are typically between the ages of 18 and 34. Knowing the average ages of users for each platform can give your business insight on who your target audience is and what platforms you should be on.
- What percentage of Instagram followers see your posts?
Only about 7% of your followers will see your post. The Instagram algorithm prioritizes your posts from accounts that interact with you the most. It is important to constantly be growing your following to maximize user traffic on each post since most of an account’s followers won’t even see the post.
