How Social Media is Thriving in the Entertainment Industry

The entertainment industry has become one of the most enticing, creative, and marketable industries in the world. Because of social media, this has evolved drastically in the past decade. Whether it is a movie trailer, an event, a concert date release, or what the celebrities and influencers are up to, social media is what links the audience to entertainment in an appealing and engaging way. In order to fit every need of the community, companies have the option to incorporate a social media agency into their business plan. Bright Age is a social media agency that truly cares about the content integrated into your brand.

 

TV Shows

As we all know, TV shows can be one of the most entertaining things to discuss via social media. Even if you have not seen the latest episode of the most talked about TV show, you can view your social media feed to find the latest news. A seamless example of this would be ABC’s iconic show, The Bachelor. A social media agency is responsible for engaging with the show’s audience, making your company much easier to manage.

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Movies

Like TV shows, movies illustrate how a social media agency links the audience with the entertainment. One of Bright Age’s clients is Galaxy Theatres, which has grown progressively and has truly felt the buzz of social media through the years. The digital marketing specialists post content such as trailers, movie updates, and fan photos on the Galaxy Theatres social media pages, including Facebook, Instagram, and Twitter, while engaging with their audience as much as possible. This is one of the many reasons digital marketing is so crucial in the entertainment industry.

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Events

Whether it is an important business conference, a gala, or an imperative political event, it is expected for most events to be publicized on social media. Another client Bright Age works with, EMCORE Corporation, recently attended the Optical Networking Conference, or OFC. Being able to work with a social media agency gives your company the opportunity to be remote, while still being reassured that all of your social media needs are being taken care of. Twitter is a great tool that social media agencies often use to make announcements about events, while also communicating with the audience that couldn’t attend the event, or that simply want more information about the event.

 

Concerts

Music is such a significant part of the entertainment industry. Whether it’s a post about this year’s Coachella lineup, or one of your friend’s bands is performing at your local park, social media is great for revealing when and where you are going next to dance and sing your heart out. A great tool that social media agencies use when engaging with the community about a concert is 24-hour Instagram stories. For the people who could not attend the concert for various reasons, this is an excellent way for them to get a glimpse of the concert via social media. Another way Instagram is a great network for posting about concerts is the ability to, based on their approval, repost fan photos. This creates engaging content that makes audience excited to join the party next time.

 

Sports

Let’s face it, not all of us have the time to sit down to watch our favorite sports team on TV every time they play. However, there is no need to worry if you miss a game, because you can always check social media for the latest news on what’s happening. A social media agency marketing for a sports establishment gathers information about what is currently happening and develops stimulating content for sports fans everywhere to enjoy. For the entertainment industry, social media has only made it more manageable for you to get the latest news on-the-go, making it practical for our busy lives.

 

Celebrities and Influencers

Celebrities and social media go hand in hand. The reasoning behind following celebrities on social media platforms is endless, but we continue to look to celebrity social media posts for entertainment. Also, we may not have time to continuously keep up with the Kardashians each week their reality show premieres, but we can count on social media to update us on whatever we missed. Instagram is one of, if not the destination for all things influential. With that said, influencers have become tremendously significant in the digital world. Many companies work with influencers for brand deals and promotions, which have dramatically progressed in the past few years due to social media growth. Influencer marketing is basically its own industry, with how immensely it has financially supported individuals. A study showed that the top three industries working with Instagram influencers include 91% of luxury brands, 84% of sports clothing and 83% of beauty brands. Also, 89% of individuals indicated that Instagram was the most important social media channel for influencer marketing. With this said, the influencer market is expected to reach $8 billion this year.

The entertainment industry has stretched its foundation tremendously, from the first film in 1888, which was about 2.11 seconds long, to countless hours of gut-wrenching, action packed, influential, award winning magic that we see in theaters today. Much of this has to do with technology that is evolving faster than we ever thought possible. Social media is truly thriving in the entertainment industry, which is why your brand should use a social media agency like Bright Age.