How to Form a Social Media Monitoring Strategy
Within our digital world today, social media has become a critical tool for effective marketing strategies. Social media is a big platform for brands to be able to market their products, as well as interact with followers. Social listening recently has created a big impact within marketing strategies, due to brands focusing on monitoring their digital conversations with consumers, to have the opportunity to understand their feedback online. Having a social media monitoring strategy is important for brands to be able to maximize the amount of engagements between the brand and consumers and expand to reach new customers.
At Bright Age, we have established an impactful social media monitoring strategy for one of our clients, Galaxy Theatres. From fifteen different accounts to manage on each social channel, the strategy we have created allows us to maximize as much content as possible, while being able to reach new target audiences.
On Instagram, our strategy requires different steps in order to be efficient:
Look at Tagged Photos: Looking at photos that visitors have tagged your account in makes it easy to engage with their content and comment back to their post. A benefit of going through tagged photos is being able to repost quality customer content onto your account. Followers typically like to see user-generated content as it encourages them to be interactive with your business as well!
For Galaxy Theaters Riverbank, looking at tagged photos enables us to see content that moviegoers have taken in the theater and are able to share with the community!
Look at Hashtags: Hashtags are quite effective, as people are constantly utilizing this tool to further elevate their posts. Hashtags allow your brand to be further emphasized through this tactic. By using hashtags, it gives users a chance to further engage with content they might have missed, due to a lack of location or photo tags. Hashtags are a good way to reach different target audiences as well, as you are able to explore the communities behind the other hashtags that were within the same post as your branded hashtag.
Looking at the branded hashtag, #galaxymissiongrove,we are exposed to a variety of posts that guests have shared to highlight their theatre experiences. Using a branded hashtag allows the opportunity for content to be displayed within the hashtag community.
Look at Location Tags: On Instagram, location tags are becoming important since followers want to see where their friends are and want to have the same experience as them. This is also a good way to have your brand be mentioned, as location tagging is becoming critical in gaining exposure to your specific brand.
By looking at the location tag for Galaxy Theaters Riverbank, there is content from customers sharing their experience within the theater, as well as additional photos from people within the surrounding area of the tagged theater. These additional posts are excellent to interact with, if they could be potential customers!
Reach Outer Communities: Looking beyond the tagged content can help elevate your target audience. By looking at content within your targeted cities, such as popular restaurants and hangouts, etc. you are able to expand your target audience, and engage with their content, hoping they will engage with yours back. Researching surrounding cities is a great tactic to be able to engage with local content as well as creating a connection with potential customers.
Looking at posts with the tagged location allows a new community to be reached. This feed gives the most recent posts with the tagged city, allowing the opportunity to engage with new accounts and expand our following.
Creating a social media monitoring strategy will help benefit your brand’s social media presence. By engaging with tagged content, as well as outside content allows you to build a bigger following and reach new target audiences you have not interacted with previously. At Bright Age, we will develop a unique social media monitoring strategy for your brand and help increase engagement through your accounts!
